We’re back with another Market Movers blog! This month, we are revealing which products are
making moves in the Customer Relationship Management (CRM) software category.
In case you’re new here, Market Movers is a series from G2 Data Solutions where we spotlight the top three trending products in a trending category, all based on G2 data.
Within the last year, the CRM category has received the most traffic in the Sales Tools parent category (over 84,000 page views).
On G2, the CRM category sits within the broader Sales Tools market. Customer relationship management (CRM) software is a digital tool designed for businesses to efficiently organize, monitor, and maintain data about their existing and prospective customers. In total, there are 1,543 listings in the CRM category on G2 today.
Julie Jung, G2’s Senior Research Analyst covering the CRM software category, noted:
"CRM software helps businesses centralize customer information and turn it into timely, actionable insight, reducing fragmentation across various tools and teams. With embedded AI-powered capabilities, including agents and copilots raising the bar, sales and GTM teams can align on next-best actions, forecast revenue more accurately, personalize outreach, and spot churn risks earlier. This makes CRM a priority (or a renewed priority) for companies looking to improve efficiency with streamlined automatic workflows, strengthen customer retention, and make better data-driven decisions across the revenue lifecycle."
To determine the top Market Movers in a software category, we identify the top three products from vendors with less than 2,500 employees according to the following set of key criteria (taking into account their percent change from the previous year):
Because we aim to highlight up-and-coming players in a particular space, we are only including products from companies with fewer than 2,500 employees. I’d also like to note that, in uncovering our Market Movers, we are considering all products within this specific category, not just those whose main category is CRM Software.
Without further ado, the top three Market Movers in the CRM category, according to G2 Data Solutions, are:
While reviews, page views, and buyer intent visitor data determined these Market Movers, here’s a look at some of the other key G2 data points on these buzzing products.
According to G2 data as of August 2026
Congratulations to Attio, HighLevel, and ActiveCampaign on making moves in the CRM category.
In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 100 million annual visitors from around the globe.
Paired with G2's verified review data, which features over 3 million authenticated reviews, these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.
If you’re an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!