Marketing Solutions
Products
- Profiles
  Build your brand and capture demand.
- Buyer Intent
  Find customers primed to purchase.
- Reviews
  Get feedback and inspire buyer confidence.
- Content Marketing Subscription
  Drive demand with licensed G2 Reports.
- Market Intelligence
  Make data-driven decisions with insider intel.
Get Started with G2
- Create a Profile
  List your product or service on G2 and get your name in front of millions.
- Success with G2
  Move your brand up-and-to-the-right in record time.
- Claim Your Profile
  Take control of your company’s profile to start building brand and demand.
Integrations
By Objectives
- Optimize ABM
  Define audiences and target key accounts.
- Harness Sales Intelligence
  Find decision makers who are ready to buy.
- Identify Market Demand
  Find customers looking at you and your competitors.
- Engage Customers
  Connect with customers when they interact with your product.
- Build Pipeline
  Make it easier for prospects to find you outside G2.
- See all integrations
By Integration Type
Partner with G2
Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more
Customer Stories
Customer Stories
- ZoomInfo
  Pipeline generation, buyer intent, integration
- Salesloft
  Pipeline generation, review generation, content production
- Read all customer stories
Our Customers Inspire Us
G2 Marketing Solutions Reviews
Resources
Learn G2
- G2 University
  Courses on review gen, buyer intent, and more.
- Webinars
  Learn from the experts. Sell more, grow more.
- Learn Hub
  Keep a finger on the tech pulse.
Research
- Research Hub
  Content you need to make better technology decisions.
- Our Analysts
  Over 30 analysts across industries and sectors.
- Research Insights
  From cloud, ERP, HR, AI, and more.
- Our Reports
  Info to solve your real-world business problems.
- Research Methodology
  A robust method to bring transparency to B2B buying.
- Documentation
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2024 Software Buyer Behavior Report
  Navigate a new software buying reality.
- G2 Grid & Index Reports
  Discover high performing and top software across G2 cateogries.
- 2024 Trends
  G2 analysts lay out the industry trends you need to know to ride change to growth.
- See all reports
Pricing

Company
Join Us
- Careers
  Find your next career peak with us.
- Our Commitments
  We’re creating a place where every you can be you.
- Life @ G2
  Read how our values come together at work.
- Locations
  Work in personalized and flexible ways.
- Teams
  Join a team where growth happens together.
About us
Connect with us
- Contact Sales
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  Set up your profile and put yourself in front of millions.
- Success with G2
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  Generate brand awareness and capture demand.

Request a demo

G2 Brand Resources

Thank you for your interest in G2. Please use these Brand Resources to create clear, consistent G2 assets across channels.

Logo

The G2 logo is bold, confident and signifies upward trajectory as we help buyers and sellers reach their professional and personal potential. The G2 mark functions as both the wordmark and icon. The logo should never be typeset, recreated or altered.

When printed, our name is always one word, capitalized: G2. You can also include “.com” after the company name: G2.com.

To maintain consistent use and ensure the integrity of the logo, use only approved electronic art files available for download here.

Primary Logo

Reversed on white

Reversed on navy

Misuse

Color Misuse

Do not use the logo in navy. The logo can ONLY be used in black in the event that color is not allowed.

Background Misuse

Do not place the logo directly on a photo.

Colors

Our brand is anchored by a distinct and vibrant red with a secondary color palette to add emphasis and contrast.

For the full range of our primary and secondary colors (including tints), please download our color palette.

Red 100

HEX

#FF492C

RGB

255, 73, 44

CMYK

0, 87, 92, 0

PMS

2028 C

Purple 100

HEX

#5A39A2

RGB

90, 57, 162

CMYK

88, 100, 8, 6

PMS

2371 C

Teal 100

HEX

#23CCA2

RGB

35, 204, 162

CMYK

72, 0, 41, 0

PMS

3255 C

Navy 100

HEX

#062846

RGB

6, 40 , 70

CMYK

100, 88, 55, 56

PMS

289 C

Blue 100

HEX

#2690CE

RGB

38, 144, 206

CMYK

100, 24, 0, 4

PMS

299 C

Yellow 100

HEX

#FFD200

RGB

255, 210, 0

CMYK

1, 16, 100, 0

PMS

109 C

Gray 100

HEX

#252530

RGB

37, 37, 48

CMYK

78, 72, 55, 63

Typography

The G2 brand uses Barlow as its typeface to deliver our content and messaging with purpose and clarity. We primarily use Regular throughout our communications, with Bold for adding emphasis and contrast.

Barlow is a free, Google font and you can download the typeface package directly from Google.

Barlow Regular

Use for body content.

Barlow Bold

Use for headlines, links and emphasis.

About

G2's official 'About' statement should be used to lend context to G2's reach, mission, and purpose.

G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on Twitter and LinkedIn.

To support its mission to become “the place for software,” the company has raised over $250M in funding from IVP, Accel Partners, Permira, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, and industry leaders and founders, which includes our Series D round of $157M. Founded and headquartered in Chicago, the company now has a valuation of over $1.1B and operates globally with offices in London, Bangalore, and Singapore.

G2 Brand Resources

Logo

Misuse

Colors

Typography

About

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