Brand Resources

Thank you for your interest in G2. Please use these Brand Resources to create clear, consistent G2 assets across channels.

Colors

Our brand is anchored by a distinct and vibrant red with a secondary color palette to add emphasis and contrast.

For the full range of our primary and secondary colors (including tints), please download our color palette.
Red 100
HEX
  #FF492C     
RGB
  255, 73, 44     
CMYK
  0, 87, 92, 0     
PMS
  2028 C
Purple 100
HEX
  #5A39A2     
RGB
  90, 57, 162     
CMYK
  88, 100, 8, 6     
PMS
  2371 C
Teal 100
HEX
  #23CCA2     
RGB
  35, 204, 162     
CMYK
  72, 0, 41, 0     
PMS
  3255 C
Navy 100
HEX
  #062846     
RGB
  6, 40 , 70     
CMYK
  100, 88, 55, 56     
PMS
  289 C
Blue 100
HEX
  #2690CE     
RGB
  38, 144, 206     
CMYK
  100, 24, 0, 4     
PMS
  299 C
Yellow 100
HEX
  #FFD200     
RGB
  255, 210, 0     
CMYK
  1, 16, 100, 0     
PMS
  109 C
Gray 100
HEX
  #252530     
RGB
  37, 37, 48     
CMYK
  78, 72, 55, 63     

Typography

The G2 brand uses Barlow as its typeface to deliver our content and messaging with purpose and clarity. We primarily use Regular throughout our communications, with Bold for adding emphasis and contrast.

Barlow is a free, Google font and you can download the typeface package directly from Google.
Barlow Regular

Use for body content.

Aa

Barlow Bold

Use for headlines, links and emphasis.

Aa

About

G2's official 'About' statement should be used to lend context to G2's reach, mission, and purpose.

G2 is the largest and most trusted software marketplace, helping 5.5 million people every month make smarter software decisions based on authentic peer reviews. Thousands of companies partner with G2 to build their reputation, manage their software spend, and grow their business -- including Salesforce, Hubspot, Zoom, Adobe, Lyft, and more.

To support its mission to become “the place for software,” the company has raised over $350M in funding from IVP, Accel Partners, Permira, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, and industry leaders and founders, which includes our Series D round of $157M. Founded and headquartered in Chicago, the company now has a valuation of over $1.1B and operates globally with offices in San Francisco, London, Bangalore, and Singapore.

On Social

Want to include a link to one of our social profiles? Of course, we welcome backlinks to the official G2 social profiles below: