G2 Brand Resources

Logo

The G2 logo represents our position as a platform for our customers, partners and employees. It is bold, confident and signifies upward trajectory as we help buyers and sellers reach their professional and personal potential. The G2 mark functions as both the wordmark and icon. The logo should never be typeset, recreated or altered, and should always be contained within a circle.

White Space

White space gives room to help separate the G2 logo from images, text, or other graphics that could compromise its impact and visibility. The more breathing room you give our logo, the greater the impact it can have. We use the height of the logo’s chevron/arrow as our standard metric for creating this boundary box.

Font

Figtree is a clean, modern sans-serif typeface, used by G2 for versatility and readability. Figtree’s simplicity ensures clarity, while its refined details add a touch of personality, making it an excellent choice for a brand that values both functionality and style.