AI is quickly becoming a new interface for how people find information, analyze markets, and make business decisions. But as AI becomes more embedded in everyday work, one thing matters more than ever: the quality and context of the data behind the answer.
That’s why we’re excited to be part of OpenAI’s latest launch of the Data agent in ChatGPT Work!
With this launch, OpenAI is working to make ChatGPT Work help anyone in an organization move from a business question to analysis, reports, and interactive dashboards using the data and business context their organizations already trust. As part of this experience, G2 will bring trusted B2B software market data into ChatGPT Work, giving teams another powerful way to understand the markets they operate in.
“Bringing G2’s verified reviews and buyer intent data to the Data agent in ChatGPT Work lets people explore those signals and build their own dashboards using natural language, so they can make informed decisions faster.”
Arpan Shah
General Manager, Technology, OpenAI
For software businesses, understanding a market requires more than what’s publicly available on the web. Teams need real-world signals to understand what buyers care about, which products they’re evaluating, how competitors are perceived, and where markets are moving.
G2 sits at the center of those signals, serving as the ultimate trust layer for B2B software and go-to-market decisions. G2’s marketplace network — which now includes Capterra, Software Advice, and GetApp — reaches more than 200 million buyers globally each year and features 6 million verified reviews across 200,000+ software products in 2,000+ categories.
The key differentiator is that our data is first-party and grounded in verified customer reviews and buyer behavior. Whether you're looking to understand buyer needs and where they are in their purchasing journey, analyzing where your customers are switching to and from, or how competitive your traffic and answer engine optimization (AEO) visibility stands in comparison to your peers, G2's new data plugin makes these answers available through ChatGPT Work.
G2’s inclusion as a data analytics partner for ChatGPT Work builds on existing initiatives between G2 and OpenAI. Through G2 MCP, customers can connect G2 Buyer Intent and verified review data directly to the AI tools and workflows where they work, including ChatGPT. Our G2 MCP for ChatGPT Work brings G2 product information and verified reviews into the conversation for software research, while vendors can tap into G2 Buyer Intent insights to understand which products and competitors buyers are actively evaluating.
More than 1,200 users across 550+ organizations are already querying G2 Buyer Intent and review data through natural-language prompts. That adoption points to where we believe the market is headed: AI won’t replace trusted business data. It will make that data dramatically easier to access and act on.
We’re excited to continue building with OpenAI and to help bring the voice and behavior of real software buyers into the next generation of AI-powered analytics.