About g2

The world’s largest and most trusted data source for B2B software.

G2 helps businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem serves more than 200 million annual buyers, representing teams at every Fortune 500 company. As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.

Oval red shape Rectangle green shape

Reach your peak.
We’ll help you get there.

G2 is democratizing software, disrupting the traditional analyst model, and building trust by putting the authentic voices of millions of software buyers front and center. When you choose software based on the real experiences of people just like you—and sellers act on those insights—everyone can reach their true potential.

The world’s leading tech companies use G2.

Adobe logo Autodesk logo Gong logo Google logo HubSpot logo ibm logo Microsoft logo SalesForce logo SAP logo Zoom logo Clay logo
Adobe logo Autodesk logo
Gong logo Google logo HubSpot logo
ibm logo Microsoft logo SalesForce logo
SAP logo Zoom logo Clay logo

Our story.

Take a trip with us. Back to an era where trust in B2B software was absent and the traditional analyst model lagged behind rapid changes in tech. Back to 2012, when five entrepreneurs came together to answer one, single question. “Why is it easier to find authentic information about a $100 hotel room than a $100,000 piece of software?” The solution they found?

You.

G2 Chicago Headquarters

G2 accentG2 Chicago Headquarters

Leave magic behind. Begin with what’s real.

Real people, real discussions, real reviews. G2 puts power right where it should be—in your hands. Our story is your story, where your success is our success and real, trustworthy software reviews propel you to your next peak.

G2 accentG2 Chicago Headquarters

200,000+

products and services listed

10,000+

customers globally

2,000+

categories

$257M

total funding

  • 180,000+

    products and services listed

  • 3,600+

    customers globally

  • 2,100+

    categories

  • $257M

    total funding

    Who we serve.

    • Buyers
      Buyers illustration

      Read 100% validated reviews written by real users—not biased marketing materials or pay-for-play reports—that help you discover the best software to meet your unique business needs.

      Leave a review

    • G2 Marketing Solutions

      Sellers
      Sellers illustration

      Get your software or service in front of millions of monthly buyers who trust our marketplace to fail-proof their next crucial B2B purchase.

      Claim or create profile

    • G2 Investor Solutions

      Software Investors
      G2 Investor Solutions illustration

      Uncover software market trends in real-time and find your next software investment.

      Learn more
    Who we serve illustration
    • Jarrod Greene - Vice President of Product Marketing

      “G2 delivers the authentic voice of the customer, and they are fully transparent with their algorithms.”

      G2 accent

      Jarrod Greene

      VP of Product

      Read the story
    • Jamie Gilpin - CMO

      “What I love most about G2 is it's our actual customers' voice, their ratings, their preference for the value that we bring to them.”

      G2 accent

      Jamie Gilpin

      CMO

      Read the story
    • Paz Segura - Marketing Manager

      “G2 provides a great platform to inform buyer decisions with clear market positioning and benchmarking.”

      G2 accent

      Paz Segura

      Marketing Manager

      Read the story

      Work together. Thrive together.

      Free lunches and pool tables are great, but they alone don’t make PEAK culture. In all aspects of personhood, growth is our goal and authenticity is how we get there. Conscious leadership guides our future, and our biggest investment is in the human side of meaningful work.

      Learn more about our culture

      P

      Performance

      The feeling of a job well done. We like rolling up our sleeves and committing to thoughtful work.

      E

      Entrepreneurship

      Grit. Yep, a tech company can have it. We’ve got some get-up-and-go, and we always look ahead.

      A

      Authenticity

      You be you. No matter who you are. That’s what authenticity means to us. Our reviews are real and so are we.

      K

      Kindness

      Whatever we do, we do it with a lot of heart. We believe purpose starts with compassion.

      P

      Performance

      The feeling of a job well done. We like rolling up our sleeves and committing to thoughtful work.

      E

      Entrepreneurship

      Grit. Yep, a tech company can have it. We’ve got some get-up-and-go, and we always look ahead.

      A

      Authenticity

      You be you. No matter who you are. That’s what authenticity means to us. Our reviews are real and so are we.

      K

      Kindness

      Whatever we do, we do it with a lot of heart. We believe purpose starts with compassion.

      Meeting our mission.

      Meeting our mission.

      We’re honored to have received awards from the likes of Forbes, Inc., Crain’s, and more.

      Forbes logo Economic Times logo LGBTQIA logo Inc 500 logo Battery Ventures logo Builtin hybrid logo Deloitte Fast 500 logo Builtin Great Places to Work logo Fortune logo
      Words that move the world illustration
      G2-1

      Our pledge to educational equality.

      Words that move the world illustration

      G2, alongside other leading tech companies, is building the Pledge 1% movement by committing 1% of our company’s equity, and 1% equity from our co-founders, to provide equitable STEM education access to the underrepresented.

      Learn more

      Words that move the world.

      Words that move the world illustration

      Never underestimate the power of empathy. So far, we’ve raised over $1 million for those in need. When you write a review through G2 Gives, we donate $10 to a charitable organization.

      Learn more
      Words that move the world illustration

      Reach your next PEAK.

      Reach your
      next PEAK.

      View current job openings Work with us