About g2
G2 helps businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem serves more than 200 million annual buyers, representing teams at every Fortune 500 company. As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.
Take a trip with us. Back to an era where trust in B2B software was absent and the traditional analyst model lagged behind rapid changes in tech. Back to 2012, when five entrepreneurs came together to answer one, single question. “Why is it easier to find authentic information about a $100 hotel room than a $100,000 piece of software?” The solution they found?
You.
G2 Chicago Headquarters
Real people, real discussions, real reviews. G2 puts power right where it should be—in your hands. Our story is your story, where your success is our success and real, trustworthy software reviews propel you to your next peak.
G2 Chicago Headquarters
Read 100% validated reviews written by real users—not biased marketing materials or pay-for-play reports—that help you discover the best software to meet your unique business needs.
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Sellers
Get your software or service in front of millions of monthly buyers who trust our marketplace to fail-proof their next crucial B2B purchase.
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Software Investors
“G2 delivers the authentic voice of the customer, and they are fully transparent with their algorithms.”
“What I love most about G2 is it's our actual customers' voice, their ratings, their preference for the value that we bring to them.”
“G2 provides a great platform to inform buyer decisions with clear market positioning and benchmarking.”
Free lunches and pool tables are great, but they alone don’t make PEAK culture. In all aspects of personhood, growth is our goal and authenticity is how we get there. Conscious leadership guides our future, and our biggest investment is in the human side of meaningful work.
Learn more about our cultureP
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Performance
The feeling of a job well done. We like rolling up our sleeves and committing to thoughtful work.
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Entrepreneurship
Grit. Yep, a tech company can have it. We’ve got some get-up-and-go, and we always look ahead.
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Authenticity
You be you. No matter who you are. That’s what authenticity means to us. Our reviews are real and so are we.
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Kindness
Whatever we do, we do it with a lot of heart. We believe purpose starts with compassion.
We’re honored to have received awards from the likes of Forbes, Inc., Crain’s, and more.
G2, alongside other leading tech companies, is building the Pledge 1% movement by committing 1% of our company’s equity, and 1% equity from our co-founders, to provide equitable STEM education access to the underrepresented.
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Never underestimate the power of empathy. So far, we’ve raised over $1 million for those in need. When you write a review through G2 Gives, we donate $10 to a charitable organization.
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