G2 Data Solutions’ Market Movers in Answer Engine Optimization (AEO) Software

Today, we’re back with our latest installment of Market Movers to reveal which products are making moves in the Answer Engine Optimization (AEO) software category. In case you’re new here, Market Movers is a series from G2 Data Solutions where we spotlight the top three trending products in a trending category, all based on G2 data.

Why AEO?

The world of AI is constantly evolving, so this time we’re taking a deeper dive into which AI Category has received the most traffic in the past 90 days. In the past 3 months, the Answer Engine Optimization (AEO) category received the most page views within the AI parent category, up 62% from the previous 90 days.

The AEO category has seen tremendous growth on G2 in the past year. Vendors are fighting to be the brand that large language models (LLM) recommend when a buyer asks for a solution.

On G2, the AEO category sits within the broader Artificial Intelligence market. Answer engine optimization (AEO) software, also known as generative engine optimization (GEO), is designed to improve a brand’s visibility in AI-powered search and discovery engines, including LLMs and AI chatbots. AEO tools optimize content for AI-generated answers, conversational interfaces, and AI-curated search results. In total, there are 248 listings in the AEO category on G2 today.

Bijou Barry, G2’s AI Principal Analyst covering the AEO software category, noted:

“As AI search behavior shifts, organizations are increasingly turning to AEO software to ensure their brand and products surface accurately in AI-generated responses. What's notable about AEO adoption patterns is that the organizations seeing the most traction are approaching it across three distinct functions. Marketing teams are using it to sharpen category positioning and content visibility. Go-to-market (GTM) teams are applying it to better understand how buyers are researching and shortlisting in AI-driven environments. Operations and enablement teams are using it to inform where and how AI tooling should be integrated across the organization.

As AI becomes more deeply embedded in how buyers discover software, the signal quality of a vendor's market presence — how clearly they are categorized, cited, and represented across AI retrieval systems — is becoming as important as the product itself. Increasingly, your AEO story is your AI story, and the organizations that recognize that connection earliest are the ones best positioned to lead in both.”

Revealing the top three AEO Market Movers on G2

To determine the top Market Movers in a software category, we identify the top three products from vendors with less than 2,500 employees according to the following set of key criteria (taking into account their percent change from the previous year):

• Reviews: Products with the most reviews left on G2.com over the past year
• G2 Profile views: Most page views over the past year
• Unique buyer intent visitors: Most unique buyer intent visitors over the past year (visitors that are verified as in-market buyers according to firmographic data)

Because we aim to highlight up-and-coming players in a particular space, we are only including products from companies with fewer than 2,500 employees. I’d also like to note that, in uncovering our Market Movers, we are considering all products within this specific category, not just those whose main category is AEO Software.

Without further ado, the top three Market Movers in the AEO software category, according to G2 Data Solutions, are:

1. Profound
2. Yext
3. Conductor

While reviews, page views, and buyer intent visitor data determined these Market Movers, here’s a look at some of the other key G2 data points on these buzzing products.

According to G2 data as of March 2026

Stay tuned for next month's Market Movers and learn more about G2 Data Solutions!

Congratulations to Profound, Yext, and Conductor on making moves in the AEO software category.

In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 100 million annual visitors from around the globe.

Paired with G2's verified review data, which features over three million authenticated reviews, these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.

If you’re an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!