G2 Data Solutions’ Market Movers in Data Labeling Software

Today, we’re back with our latest installment of Market Movers to reveal which products are making moves in the Data Labeling software category. In case you’re new here, Market Movers is a series from G2 Data Solutions where we spotlight the top three trending products in a trending category, all based on G2 data. 

Why Data Labeling?

Within the Artificial Intelligence parent category, the Data Labeling child category received the most traffic, up 250% from last year!

On G2, the Data Labeling category sits within the broader Artificial Intelligence market. Data labeling software is an artificial intelligence (AI) tool that supervises data management, training data, model versioning, data sourcing, data annotation, quality control, and model production for data science and machine learning (ML) teams. These tools source, manage, label, train, and classify unstructured data, such as texts, videos, images, audio, or PDFs, into labeled datasets to create efficient training data pipelines. In total, there are 87 listings in the Data Labeling category on G2 today.

Sohan Pal, G2’s Market Research Analyst covering the Data Labeling software category, noted:

“Automation in data labeling has evolved beyond simple rule-based pre-labeling. Modern platforms employ ML models that learn annotation patterns from human-corrected labels, continuously improving their baseline accuracy. This creates a virtuous cycle: as humans review and correct automated predictions, the system becomes more accurate, reducing the proportion of data requiring human review.”

Revealing the top three Data Labeling Market Movers on G2

To determine the top Market Movers in a software category, we identify the top three products from vendors with less than 2,500 employees according to the following set of key criteria (taking into account their percent change from the previous year):

• Reviews: Products with the most reviews left on G2.com over the past year
• G2 Profile views: Most page views over the past year
• Unique buyer intent visitors: Most unique buyer intent visitors over the past year (visitors that are verified as in-market buyers according to firmographic data)

Because we aim to highlight up-and-coming players in a particular space, we are only including products from companies with fewer than 2,500 employees. I’d also like to note that, in uncovering our Market Movers, we are considering all products within this specific category, not just those whose main category is Data Labeling Software.

Without further ado, the top three Market Movers in the Data Labeling software category, according to G2 Data Solutions, are:

1. Roboflow
2. Datature
3. Prolific

While reviews, page views, and buyer intent visitor data determined these Market Movers, here’s a look at some of the other key G2 data points on these buzzing products.

According to G2 data as of December 2025

Stay tuned for next month's Market Movers and learn more about G2 Data Solutions!

Congratulations to Roboflow, Datature, and Prolific on making moves in the Data Labeling software category. 

In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 100 million annual visitors from around the globe. 

Paired with G2's verified review data, which features over three million authenticated reviews, these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.  

If you’re an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!