G2 Data Solutions’ Market Movers in SEO Tools Software

Another month, another Market Movers blog! This month, we are revealing which products are

making moves in the SEO Tools software category.

In case you’re new here, Market Movers is a series from G2 Data Solutions where we spotlight the top three trending products in a trending category, all based on G2 data.

Why SEO tools?

Within the marketing parent category, the SEO Tools child category has gotten the most traffic in the last 90 days. A 114% increase from the previous 90 days, over 9,000+ page views!

On G2, the SEO Tools category sits within the broader Marketing Software market. Search engine optimization (SEO) tools, also known as organic search marketing software, are designed to provide insight into organic marketing metrics and improve website rankings in search engine results pages (SERP) without paid placement. These tools offer capabilities that include SEO auditing, rank tracking, keyword research, link building, and content optimization. In total, there are 852 listings in the SEO Tools category on G2 today.

Alanna Iwuh, G2’s Senior Market Research Analyst covering the SEO Tools category, noted:

"During the 90-day period ending July 31, 2026, SEO Tools ranked #3 in traffic among all Marketing categories on G2. This momentum pushed the category to an all-time monthly traffic high of 6,114 unique page views in July 2026.

On the review side, the first half of 2026 generated 3,124 reviews, the highest first half on record for the category. June accounted for 869 reviews (28% of the H1 total), making it the strongest month in the SEO Tools category's history. As of July 2026, the SEO Tools category has accumulated 24,278 total reviews, highlighting the category's sustained buyer engagement. This continued growth may also reflect organizations re-evaluating their SEO technology stacks as search evolves in the era of AEO, AI-driven content, and rapidly changing search algorithms.”

Revealing the top three SEO tools Market Movers on G2

To determine the top Market Movers in a software category, we identify the top three products from vendors with less than 2,500 employees according to the following set of key criteria (taking into account their percent change from the previous year):

• Reviews: Products with the most reviews left on G2.com over the past year
• G2 Profile views: Most page views over the past year
• Unique buyer intent visitors: Most unique buyer intent visitors over the past year (visitors that are verified as in-market buyers according to firmographic data)

Because we aim to highlight up-and-coming players in a particular space, we are only including products from companies with fewer than 2,500 employees. I’d also like to note that, in uncovering our Market Movers, we are considering all products within this specific category, not just those whose main category is SEO Tools Software.

Without further ado, the top three Market Movers in the SEO Tools category, according to G2 Data Solutions, are:

1. Conductor
2. BrightEdge
3. Ahrefs

While reviews, page views, and buyer intent visitor data determined these Market Movers, here’s a look at some of the other key G2 data points on these buzzing products.

According to G2 data as of July 2026

Stay tuned for next month’s Market Movers and learn more about G2 Data Solutions!

Congratulations to Conductor, BrightEdge, and Ahrefs on making moves in the SEO Tools category.

In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 100 million annual visitors from around the globe.

Paired with G2's verified review data, which features over three million authenticated reviews, these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.

If you’re an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!