Alex London is CMO at G2, the world’s largest and most trusted data source for B2B software. A data-driven marketing leader, Alex is known for building growth engines designed for acceleration, accountability, and long-term value creation. Prior to G2, Alex served as Head of Digital at Zoom, where she led full-funnel performance marketing and experimentation across a global user base. Earlier, she spent more than eight years at Expedia Group, leading brand strategy, performance marketing, and customer acquisition, including launching the company’s first customer data platform.
AI has moved the buying decision earlier, and most go-to-market (GTM) teams are still built for the old...
by Alexandra London
The B2B software world is at an inflection point, with generative AI reshaping the way software is...
by Alexandra London