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Buyer Behavior in 2024: Six Ways Vendors Can Thrive in the New Software Economy

Under pressure. There’s no better way to describe the intensity of the selling environment that B2B...

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Factors.ai Brings Enhanced Measurement to G2 Customers

Measurement and attribution have always been crucial components of marketing. And with an increasing...

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G2's State of Software Report: Exploring AI, Growth, Buyer Sentiment

Late last year, we launched a new research series from G2: the State of Software. This research...

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G2 Brings Security Assessments to the Forefront of G2 Profiles to Streamline Buyer Evaluations

Imagine this: you're wowing potential buyers on your G2 Profile with custom content, product...

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G2’s Executive Advisory Board Guides Innovation with Customer Insights

Powered by 2.5M+ reviews that help software buyers choose the right products and services for their...

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G2’s Spring 2024 Reports: 20k+ Reports Serve as a Guide for Software Buyers’ Unique Business Needs

A clear indicator that Spring has sprung: the release of G2’s 2024 Spring Reports, which are now...

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G2 + Sendoso Integration Takes Incentivized Review Campaigns to the Next Level With First Gifting Integration of its Kind

Are you truly "customer obsessed?” For most B2B sales, marketers, and product teams, this phrase...

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G2 Drives Sales Team Success with Content, Buyer Intent, Review Offerings

As the world’s largest software marketplace, with 2.5 million trusted reviews, G2 has long been a secret...

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Introducing G2 TechBlend: G2 & TechTarget Partnership Bridges B2B Tech Content Gap

The B2B technology landscape is constantly evolving. Across our G2 marketplace, we’ve observed a 7%...