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New G2 Research: How AI is Redefining the Buyer Journey in 2025 and How Sellers Can Adapt

For decades, AI was shorthand for artificial intelligence. But today, it stands for its new reality, ...

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New Categories Introduced to G2 in March and April 2025

We are excited to announce our first category round-up for 2025! G2’s Market Research team, consisting...

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G2’s Badge Refresh: Important Updates Bringing Greater Exclusivity to Software Vendors

At G2, our mission is to help businesses reach their peak potential by powering decisions and strategies...

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G2’s ‘AI Marketing Mind’ Report: How to Scale Your Marketing with AI

How does your marketing strategy look today versus a year ago?

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G2’s Refreshed Compare Pages Create a Smarter Software Shopping Experience

As consumers, we’ve all faced the challenge of choosing the right product for our needs—whether it’s a...

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Powering G2's Future: Our 2025 Executive Advisory Board

At G2, we entered 2025 with a bang — from announcing our annual Best Software Award winners to unveiling

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Coming Soon: The G2 AI in Action Roadshow

Are you ready to re-imagine your entire funnel with an AI-first approach?

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G2’s Spring 2025 Reports: The Movers, Shakers, & Trends Across 25,000+ Reports

Nothing says“Spring has sprung” quite like flowers starting to bloom, birds chirping in the morning,...

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G2’s 2025 Best Software Awards: Top Tools Decided by Customer Reviews

It’s an exciting day in the world of B2B software because we’ve just revealed G2’s 2025 Best Software...