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G2 + Sendoso Integration Takes Incentivized Review Campaigns to the Next Level With First Gifting Integration of its Kind

Are you truly "customer obsessed?” For most B2B sales, marketers, and product teams, this phrase...

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G2 Drives Sales Team Success with Content, Buyer Intent, Review Offerings

As the world’s largest software marketplace, with 2.5 million trusted reviews, G2 has long been a secret...

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Introducing G2 TechBlend: G2 & TechTarget Partnership Bridges B2B Tech Content Gap

The B2B technology landscape is constantly evolving. Across our G2 marketplace, we’ve observed a 7%...

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G2’s 2024 Best Software Awards: Celebrating Winners & Uncovering Trends

Today we unveiled G2’s 2024 Best Software Award winners: hundreds of software companies and products...

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G2 & Spotlight Bring Customer Voice Insights to Analyst Relations Teams

Before arriving at G2 last year to lead Market Research, I spent more than 15 years in the analyst...

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G2’s 2023 Year in Review

At G2, we’re about to wrap up our fiscal year and are reflecting on 2023. Despite challenges we’re all...

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ICONIQ Growth Report Reveals Top Go-to-Market Tech Stack Tools Based on G2 Review Data

As a marketer, I’m constantly evaluating the way we go-to-market (GTM). And through conversations with...

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How G2 Marketing Solutions Drives ROI

While G2 has long been known as the top place to go for feedback on B2B software, we have evolved over...

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Insights from G2’s Winter 2024 Reports: Less than 3% of Products & Services Earn Leader Ranking

Before we close out the year and celebrate the holiday season, here at G2 we just released our Winter...