Kara Sargent

Kara is Director, Market Research at G2. She is passionate about understanding people's business problems and educating software buyers to make informed purchasing decisions. Kara builds meaningful relationships with vendors and providers to ensure end users understand the solutions available to them. She has spent the last five plus years building G2's market research team and is dedicated to developing industry-leading taxonomies and resources.

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Until now, there’s never truly been a single, recognized location for B2B Service providers of any...