Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making moves in AI Video Generators software. In case you’re new here, Market Movers is a series from G2 Data Solutions where we spotlight the top three trending products in a trending category, all based on G2 data.
The AI Video Generators category was one of the top three highest growing AI categories on G2 in 2024.
On G2, AI Video Generators sits within the broader “Synthetic Media” market and is defined as software that provide a robust platform for generating video content from the ground up. They allow users to create videos based on AI technology, converting written text into natural speech, controlling synthesized voice attributes, and offering a wide array of content development tools. From graphics to full-fledged video presentations, these tools democratize video production, making it accessible to a broader audience. In total, there are 115 listings in the AI Video Generators Software category on G2 today.
G2’s Sr. Program Manager for our Research Insight team, Victoria Blackwell covers the Marketing and Digital Ad space. When it comes to the AI Video Generators category, here’s what she had to say:
“AI Video Generation software has rapidly evolved from a niche novelty to a transformative force in digital content creation. By leveraging advancement in synthetic media marketers can produce high quality production at scale so that they can move at the pace of change. Since accessibility of these tools is becoming more commercialized for B2B marketers it's an incredible opportunity to mix product message and dynamic storytelling. In my insight report - The AI Marketing Mind - (coming out later this April), I deep dive into how AI content creation should be at the top of your 2025 strategy due to rapid advancements - making AI Video Generation an absolute market mover."
To determine the top Market Movers in a software category, we identify the top three products from vendors with less than 2,500 employees according to the following set of key criteria (taking into account their percent change from the previous year):
Because we’re aiming to highlight up-and-coming players in a particular space, we are only including products whose companies have less than 2,500 employees. I’d also like to note that in uncovering our Market Movers, we are taking into consideration all products within this specific category, not just products whose main category is AI Video Generators Software.
Without further ado, the top 3 Market Movers in AI Video Generators software, according to G2 Data Solutions, are:
While reviews, page views, and Buyer Intent visitor data determined these Market Movers, here’s a look at some of the other key G2 data points on these buzzing products.
According to G2 data as of March 2025
Congratulations to HeyGen, Simplified, and Synthesia on making moves in the AI Video Generators software category.
In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 100M annual visitors across the globe. Paired with G2's verified review data – which features over 2.9M authenticated reviews – these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.
If you’re an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!
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