G2 Partners with AppDirect to Bring Ratings and Reviews to AppDirect's New Add-on Store

Digital marketplaces are booming, which means businesses need an efficient way to find the right software, for the right price, at the right time.

That’s why G2 has now partnered with AppDirect, the end-to-end eCommerce platform, to help AppDirect customers reach their potential through G2’s authentic, real-time ratings and reviews. Now 850,000 verified peer reviews and ratings across 93,000 products from G2 will be available to all AppDirect customers.

The new offering is part of AppDirect’s Add-On Store, and the partnership will speed the software selection process and stop companies from making the wrong software decisions by featuring other users’ firsthand experience directly on a company’s marketplace page.

G2 helps millions of businesses make better buying decisions, and the partnership with AppDirect creates an opportunity to build on creating smarter digital marketplaces with authentic peer advice insights and real-time data. With the new add-on, AppDirect customers can:

• Build trust with end users. Did you know that 84% of buyers trust online reviews as much as recommendations from friends? That means G2’s syndicated reviews on the AppDirect marketplace add another layer of trust to the software buying process.
• Discover, buy, and optimize better software. With G2, AppDirect users can now view what software is right for their business, leading to less risk and more potential.
• Drive a customized customer experience. G2’s marketplace integration allows AppDirect users to build a better experience for end users — from the home and product pages, to comparisons and search results. Customers can customize when, where, and how G2 user reviews appear throughout their AppDirect marketplace pages.

Kronos, the workforce and human capital management cloud solutions platform, is one of the first companies to use the G2 review syndication plug-in in its marketplace powered by AppDirect.

Marketplaces displaying G2’s ratings and reviews outperform those that do not.