G2 and Reddit Partner to Help B2B Software Brands Expand Their Trusted Presence to Reddit’s Communities

Artificial Intelligence (AI) has redefined the way buyers search for new products. According to a G2 survey of B2B software buyers, nearly 9 in 10 respondents say AI search has changed how they conduct research, with 50% noting they start research via platforms like ChatGPT more often than Google.

AI-powered search engines prioritize user-generated content (UGC) from trusted sources, meaning your buyers are discovering, evaluating, and making decisions based on conversations and experiences they have online — often before they even hit your brand’s website. 

To help B2B software buyers account for this shift, I’m excited to announce that G2 and Reddit are partnering to make it easier for companies with profiles on G2 to extend their brand presence to one of the world’s most influential online communities. 

Why G2 is partnering with Reddit

With 100,000+ communities and 110+ million daily active users, Reddit is where real people form communities, get answers, share ideas, discuss life experiences, and offer advice. This engaged audience represents a critical opportunity for brands looking to effectively establish their presence on the platforms where buyers are researching. G2 and Reddit are partnering to address three critical challenges B2B marketers face when establishing their presence across the platforms where buyers are actually researching:

• Establishing a brand presence across platforms takes time, and it can be a struggle to create a consistent brand presence across multiple platforms, causing a delay in engaging buying communities.
• Managing brand conversations is complicated, and with sources like G2 and Reddit, brands need to ensure they show up with credible, high-quality information wherever buyers are researching.
• Finding new ways to activate communities isn’t always straightforward, and brands are missing opportunities to build trust and drive loyalty through both organic engagements and paid ads on both Reddit and G2.

This partnership enables G2 customers to activate a personalized Reddit Pro account and set up their Reddit business profile automatically using existing G2 profile data. 

What this partnership delivers

Reddit will leverage G2’s verified profile data to pre-populate Reddit Pro accounts, giving select G2 customers immediate access to a Reddit business profile, keyword and trend tracking tools, and organic performance analytics — saving them valuable time and enabling them to quickly join conversations about their brand.

This means brands can seamlessly extend their brand presence from G2 to Reddit and focus on what drives results: 

• Showing up where software buyers are making decisions
• Participating in relevant conversations around their products and services
• Converting community engagement into credibility

When I spoke with Rob Gaige, Global Head of Insights at Reddit, he summarized the value of this partnership for Reddit and G2 users quite well:

“In the age of AI search, trust and authenticity are of the highest importance. This partnership empowers B2B software brands to expand the trust that they have earned on G2 into new communities on Reddit, where buying decisions are being shaped. By empowering businesses with an easy way to convert their verified G2 data into a Reddit Pro account, we’re giving them a credible foothold to join real conversations, help their customers, and ensure their brand’s authenticity shows through clearly to potential buyers on Reddit.”

Together, G2 and Reddit help brands reach buyers at every stage in their journey – from AI search discovery to active community engagement.

How this helps software buyers and brands

Partnering with Reddit gives software buyers more reliable, data-backed insights as they research and compare tools. It ensures that the conversations and recommendations they see are informed by trustworthy, up-to-date information about real software experiences.

For brands, this collaboration creates new opportunities to engage audiences in authentic, high-intent moments across platforms. With Reddit Pro powered by G2's trusted data, companies can connect with potential customers where they're already exploring solutions - helping them make smarter software decisions faster.

How G2 customers can activate their Reddit Pro accounts

Eligible G2 customers will receive invitations to activate their personalized Reddit Pro accounts directly in their inbox. From there, users can discover valuable insights, start engaging in conversations, and run targeted ads. Interested customers can proactively join the waitlist for this pilot, and be informed when they are able to join.

The future of B2B branding

This partnership with Reddit is just one way G2 is helping customers manage brand conversations in the age of AI. As buyers increasingly turn to platforms like Reddit and G2 to research solutions and make informed decisions, now is the time to establish a trusted presence in online communities.

Want more traffic to your G2 Profile? Start collecting more reviews — it’s one of the fastest ways to improve brand trust and grow your presence online.