At G2, we're constantly striving to empower businesses with the most trusted data to make informed decisions about software.
That's why I'm very excited to share a significant leap forward in our mission: G2 has announced a multi-year strategic partnership with the Futurum Group, a leader in technology-focused market intelligence, media, advisory, and research. This collaboration marks a unique milestone for us, as it's G2's first structured integration into a platform framework, and it establishes a unique partnership within the analyst industry.
Integrating G2 Data into the Futurum Intelligence Platform
This partnership means that G2's unique data, comprising over 3 million verified reviews across more than 2,000 software categories, will be fully integrated into the Futurum Intelligence Platform. The Futurum Intelligence Platform is their proprietary digital platform designed to deliver market intelligence to the world's largest and most influential technology companies.
Our unmatched datasets – including authentic user reviews and ratings, software marketplace taxonomy information, and other crucial buyer insights like web traffic and firmographic-level buying signals – will now feed directly into the platform's evaluation engine. This foundational input from G2 will power Futurum's evaluation model, aptly named Futurum Signal. This model is designed to assess a given vendor's long-term viability, innovation, and market momentum.
Enhancing decision-making for technology leaders
The Futurum Intelligence Platform offers real-time, interactive data-driven insights on enterprise technology trends, vendors, and products, specifically designed for today's technology decision-makers. It combines market data, technology decision-maker sentiment, and competitive positioning, all paired with Futurum’s own research and advisory sources.
With the integration of G2's data, the Futurum Intelligence Platform will offer an unparalleled AI-enhanced experience, already being utilized by Fortune 500 technology leaders.
A shared vision for smarter software choices
As Godard Abel, our co-founder and CEO at G2, shared, "Through our partnership, Futurum's rich intelligence will now be fused with G2's extensive and unique datasets rooted in authentic user feedback and buyer behavior. Together, we're creating a more comprehensive, transparent view of the software landscape overlaid with a new type of analysis to help technology decision-makers take action with confidence, moving at the speed of AI".
This collaboration is set to empower our clients and partners with not only intelligence on the industry's direction but also, through the new Futurum Signal, insights into which companies are leading and disrupting the market. This is about providing a deeper, more comprehensive understanding of the software landscape, enabling more confident and strategic decisions for businesses everywhere.
Looking ahead: fueling future software innovation
We are incredibly excited about the future of this partnership and the enhanced insights it will bring to technology decision-makers globally. Together with The Futurum Group, we're committed to continuously innovating how businesses discover, evaluate, and choose the software that drives their success.
by Rachel Gianfredi
by Ross Briggs