As technology evolves and the needs of software buyers expands, so too must the way we evolve our taxonomy here at G2. Today, we’re excited to announce the creation of 9 new categories, which include 170 total products, to our growing marketplace!
In this update we will unveil the details of each new category and how these changes will make discovering new, emerging software easier than ever. G2’s expert Market Research Analysts will also provide additional information around why these categories were introduced to G2’s ever-evolving B2B taxonomy.
1. Conversational Commerce Platforms
About this category: Conversational commerce software is rapidly redefining the way customers engage with brands on e-commerce platforms, blending the ease of chat and voice with the power of AI.
Why it was introduced:
“As consumers increasingly prefer an easy, intuitive, and personalized experience, this category is becoming essential for brands looking to meet customers where they are and drive seamless, scalable conversions through meaningful interactions.”
– Subhransu Sahu, Sr. Research Analyst for Retail and E-commerce
The top 3 products in this category, ranked by popularity at the time of launch, are:
2. AI Orchestrational Software
About this category: The explosion of AI tools and models has created a new challenge for enterprises: how do you orchestrate dozens of specialized AI capabilities into cohesive, business-critical workflows? We created the AI orchestration category because the future of enterprise AI isn't about having the best individual models—it's about seamlessly connecting them.
Why it was introduced:
“When companies can integrate, manage, and scale multiple AI systems as unified infrastructure, they transform from AI experimenters into AI operators. This category represents the missing layer that turns AI from a collection of tools into the nervous system of modern business.”
– Matthew Miller, former G2 Principal Research Analyst for AI and Analytics
The top 3 products in this category, ranked by popularity at the time of launch, are:
3. Conversational AI Survey Platforms
About this category: The addition of a conversational AI survey platforms category on G2 is driven by rapid advancements in artificial intelligence and a clear shift in how organizations conduct qualitative and quantitative research. Unlike traditional survey tools or basic chatbot solutions, these platforms use agentic AI to autonomously manage complex, multi-step research conversations—delivering adaptive, voice-to-voice, and multi-modal survey experiences that go far beyond static forms or scripted interactions.
Why it was introduced:
“IVR. Traditional survey forms. And more. There have been tried-and-tested methods for soliciting feedback and data, both quantitative and qualitative. However, in this (agentic) AI world, we can go bigger and gain even deeper insights. With the power of text-to-speech, speech-to-text, and agentic AI, companies are now able to speak to their customers, prospects, and more at scale. Imagine a business gaining insights from 100s or 1000s at a time using conversational AI that actually understands what is being said.”
– Matthew Miller, former G2 Principal Research Analyst for AI and Analytics
The top 3 products in this category, ranked by popularity at the time of launch, are:
4. Hackathon Software
About this category: Hackathon software offers organizations a powerful way to drive innovation by planning, managing, and analyzing in-person or virtual hackathons. These platforms serve as centralized hubs for idea submission, team formation, real-time collaboration, and judging—enabling teams to solve problems creatively and at speed.
Why it was introduced:
“As companies increasingly prioritize innovation and hands-on problem-solving, Hackathon Software has seen rising adoption across industries—from tech to education to HR. These platforms are helping teams accelerate product ideation, enhance developer engagement, and identify top talent through real-world challenges.”
– Neeraja Prakash, G2 Associate Research Analyst for Collaboration and Productivity Software
The top 3 products in this category, ranked by popularity at the time of launch, are:
5. Deal Sourcing Software
About this category: Deal sourcing software helps investors find and track potential investment opportunities. It replaces manual research and tracking methods like spreadsheets with structured and collaborative systems. Users can search platform data sources to discover potential deals and even hidden opportunities that match their investment criteria.
Why it was introduced:
“While the M&A software category covers the full M&A lifecycle, deal sourcing category was created to spotlight products focused specifically on finding and tracking deals. This gives buyers a clearer path to evaluating software built for the earliest stage of the investment process.”
– Neya Kumaresan, Market Research Analyst of LegalTech and FinTech
The top 3 products in this category, ranked by popularity at the time of launch, are:
6. Non-Emergency Medical Transportation (NEMT)
About this category: Non-Emergency Medical Transportation (NEMT) software helps healthcare organizations, transportation providers, and managed care organizations efficiently manage and coordinate medical transportation services for patients who are not in emergency situations. It automates critical processes like scheduling, route optimization, dispatching, trip tracking, and billing, making it easier for individuals to get to medical appointments on time, without stress.
Why it was introduced:
“NEMT category was introduced to reflect the rapid growth of non-emergency medical transportation. With the market expected to surpass $19.9 billion globally by 2034, more transportation providers, healthcare organizations and caregivers are turning to purpose-built software to manage scheduling, route optimization, dispatching, trip tracking, and billing.”
– Neya Kumaresan, Market Research Analyst of LegalTech and FinTech
The top 3 products in this category, ranked by popularity at the time of launch, are:
7. Text-to-Music Software
About this category: Text-to-music software helps in generating custom, royalty-free audio using text prompts. It assists marketing, gaming and content teams with AI-driven composition, genre selection and real-time previews. These tools speed up campaigns and ensure brand consistency.
Why it was introduced:
G2 recently launched the text-to-music software category to meet growing buyer demand for scalable, cost-effective solutions that eliminate the need for traditional music production. To address the increasing buyer need for scalable and cost-effective solutions that bypass traditional music production, G2 has introduced a new text-to-music software category.
– Shalaka Joshi, Sr. Research Analyst of Data and AI
The top 3 products in this category, ranked by popularity at the time of launch, are:
8. AI App Builder Software
About this category: AI app builders represent a new category of tools driven by advancements in AI code generation. They modernize no-code principles, allowing users to create applications and websites via natural language prompts.
Why it was introduced:
"Unlike AI coding assistants which assist developers, AI app builders allow anyone to go from a descriptive prompt to a working application. This capability is emerging both as a core feature in established low-code platforms from vendors like Microsoft, OutSystems, and ServiceNow, and through new, dedicated solutions from vendors like Lovable and Builder.io."
– Adam Crivello, G2 Principal Research Analyst for Development
The top 3 products in this category, ranked by popularity at the time of launch, are:
9. Prompt Management Tools
About this category: Prompt management tools are essential for businesses leveraging generative AI, ensuring prompts are organized, tested, and optimized for consistent performance.
Why it was introduced:
“Prompt management tools are growing rapidly as enterprises scale their use of LLMs.The features like prompt versioning, libraries, testing tools, monitoring, and multi-model support enhances productivity, ensures reliable AI outputs, and accelerates deployment—making AI integration more scalable, secure, and efficient across teams. This emerging category is seeing strong traction, especially with AI agents, RAG pipelines, and enterprise LLM integrations.”
– Shalaka Joshi, Sr. Research Analyst of Data and AI
The top 3 products in this category, ranked by popularity at the time of launch, are:
There's always something new on G2!
On average, G2’s Market Research team adds 5-10 new categories per month, so we encourage you to review our research agenda and utilize the all new G2.ai to leave a voice review on the software you recommend!
Come back next month to see additional new categories on G2! And, check out the new categories that went live last month.
by Noor Hamouda