AI isn't slowing down — and neither is the software landscape built around it. This May, G2 introduced nine new categories spanning the full spectrum of where technology is making its mark: from AI agents that browse the web and coach sales reps, to tools that keep production systems alive at 3 a.m., manage EV charging across a fleet, and handle the compliance complexity of contractor workforces.
Whether you're a vendor looking to get discovered or a buyer trying to cut through the noise, these new categories give you a cleaner, more precise place to land.
Read on to explore what's new, meet the analysts behind each category, and find out where your product, or your next purchase, fits in.
1. AI Marketing Agents
About this category: AI marketing agents software enables organizations to autonomously create, manage, and optimize marketing campaigns across channels like email and SMS. These platforms use artificial intelligence to interpret marketing goals, orchestrate workflows, and continuously optimize campaign performance with minimal manual effort.
Why it was introduced: “The AI Marketing Agents category was created to address the next evolution of marketing automation — autonomous marketing. The first wave of AI in marketing focused on adding AI-powered capabilities to existing marketing workflows, such as audience segmentation, personalization, and campaign content generation. Now, we’re seeing platforms evolve into AI-native marketing systems that allow marketers to define a goal while AI agents orchestrate campaign creation, optimization, and execution across channels.”
- Alanna Iwuh, Senior Market Research Analyst
The top three products in this category, ranked by popularity at the time of launch, are:
2. AI Sales Roleplay
About this category: AI sales roleplay tools provide reps the ability to practice realistic, two-way sales conversations with AI-powered buyer personas. These tools help build sales skills across scenarios like cold calls, demos, and objection handling. These tools deliver immediate scoring and targeted feedback for each roleplay session, allowing organizations to scale coaching, accelerate onboarding, and continuously improve sales performance without relying on manual reviews.
Why it was introduced: “There has been an upward trend of tools positioning AI sales roleplay simulation as a core component of modern sales training, reflecting a shift in the market toward interactive, practice-based learning that provides immediate, data-driven feedback. As adoption increases, AI sales roleplay capabilities are becoming more distinct and central across both standalone tools and within broader sales training & onboarding platforms. Establishing a dedicated category is important to accurately reflect this shift and to help buyers identify solutions designed for AI-driven sales roleplay and skill development.”
– Julie Jung, Senior Research Analyst, Sales and Marketing
The top three products in this category, ranked by popularity at the time of launch, are:
3. AI Accessibility Tools
About this category: AI accessibility tools use artificial intelligence to help organizations create and maintain accessible digital experiences across websites, applications, and digital content. These tools use machine learning (ML), computer vision, and natural language processing (NLP) to identify accessibility barriers, generate remediation recommendations, and adapt digital experiences to better support users with disabilities.
Why it was introduced: “Accessibility can no longer be treated as a one-time audit or manual compliance task. As digital experiences become more dynamic and AI-driven, organizations need technology that can continuously maintain accessibility as products and content evolve.
G2 created this category to recognize AI-powered accessibility platforms that act as the intelligence layer within accessibility workflows. These tools go beyond simply flagging issues — they can generate alt text, improve semantic structure, adapt interactions for assistive technologies, and help organizations sustain inclusive experiences in real time.
Unlike traditional accessibility scanners or compliance platforms, AI accessibility tools continuously interpret and remediate digital experiences as they change. Organizations increasingly rely on these tools not only to address accessibility gaps, but to embed accessibility directly into how products are built and maintained at scale.
As AI becomes more deeply integrated into software and digital experiences, accessibility becomes even more critical to ensuring technology serves all users equally. AI accessibility tools represent a growing infrastructure layer for scaling inclusive digital experiences across modern organizations.”
-Bijou Barry, AI Principal Analyst
The top three products in this category, ranked by popularity at the time of launch, are:
4. AI Agent Observability
About this category: AI agent observability software helps teams monitor, trace, and debug AI agents in production. These platforms track agent reasoning, tool usage, and decision paths so organizations can catch failures, reduce hallucinations, and keep costs under control as they scale agentic AI.
Why it was introduced: "Companies are putting AI agents into production faster than they can monitor them. Traditional observability tools weren't designed to trace how an agent reasons through a problem, picks its tools, or decides when to escalate. This category exists because teams need purpose-built visibility into what their agents are actually doing, not just whether they're running."
– Tian Lin, Senior Research Analyst
The top three products in this category, ranked by popularity at the time of launch, are:
5. AI Proposal Generator
About this category: AI proposal generators use artificial intelligence to help organizations create proposals, RFP responses, security questionnaires, and other high-stakes business documents faster and more accurately. Using large language models (LLM) and natural language processing (NLP), these tools interpret requirements, surface relevant institutional knowledge, and generate tailored responses grounded in approved content.
Why it was introduced: “Winning business increasingly depends on how quickly and effectively organizations can respond to complex requests for information. But traditional proposal workflows — built on manual effort, fragmented knowledge, and tight deadlines — were not designed for the scale and speed modern revenue teams require.
G2 created this category to recognize AI-powered platforms that transform proposal work from a manual assembly process into an intelligent, adaptive workflow. These tools go beyond storing past answers. They understand incoming requirements, map them to the most relevant content, generate structured drafts, and continuously improve through edits, approvals, and usage patterns.
Unlike traditional proposal management systems or static content libraries, AI proposal generators actively help teams scale response output, maintain consistency, reduce operational overhead, and improve the quality of submissions across every opportunity.
As AI becomes more embedded in revenue operations, organizations are increasingly relying on these tools to operationalize institutional knowledge and automate complex response workflows — helping teams compete more effectively without being constrained by manual bandwidth.”
-Bijou Barry, AI Principal Analyst
The top three products in this category, ranked by popularity at the time of launch, are:
6. AI SRE Tools
About this category: When production systems break at 3 a.m., the last thing an engineering team wants is to sift through thousands of alerts trying to figure out what went wrong. AI SRE tools are built to handle exactly that. They use artificial intelligence to automatically detect incidents, correlate signals across logs, metrics, and traces, and pinpoint root causes often before a human even opens a terminal. These platforms can go further, too, executing automated fixes, managing error budgets, and learning from past incidents to prevent future ones. Think of them as an always-on reliability layer that sits across your entire stack, helping SREs, platform engineers, and DevOps teams keep services running without drowning in operational noise.
Why it was introduced: "Keeping production systems reliable has always been a core engineering challenge, but the complexity of modern distributed architectures has outpaced what traditional monitoring and incident management can handle. AI SRE tools represent a shift from reactive, human-driven firefighting to intelligent systems that detect, diagnose, and remediate issues autonomously or with minimal human input. These platforms don't just surface alerts. They correlate signals, identify root causes in runtime, and can push fixes all the way to code.
By recognizing AI SRE Tools as a distinct category, G2 is giving buyers a dedicated space to evaluate platforms purpose-built for AI-native reliability operations, separate from broader observability or legacy AIOps solutions that weren't designed with this level of autonomy in mind."
– Sohan Pal, Market Research Analyst
The top three products in this category, ranked by popularity at the time of launch, are:
7. Dock Scheduling
About this category: Dock scheduling software allows organizations to coordinate inbound and outbound shipments at warehouse and distribution centers. These solutions replace the manual tasks associated with scheduling processes such as phone calls, emails, and spreadsheets with centralized appointment management, carrier portals, and automated notifications. By aligning dock availability, labor capacity, and shipment priorities, dock scheduling software helps smooth arrival patterns, reduce congestion, and improve warehouse throughput.
Many solutions integrate with traditional transportation management systems (TMS), warehouse management systems (WMS), and supply chain visibility platforms to synchronize dock appointments with real-time shipment data and facilitate operational planning. As supply chains become increasingly dynamic, dock scheduling software plays a crucial role in enhancing operational efficiency, reducing detention costs, and fostering collaboration among shippers, carriers, and warehouse teams.
Why it was introduced: “The dock scheduling category was introduced to distinguish appointment-based dock coordination solutions from our broader Yard Management and Warehouse Management software categories. While yard management platforms from vendors may focus on yard visibility, trailer tracking, and gate management, dock scheduling software is designed specifically to manage dock appointments and dock capacity operations. Though many yard management solutions have the features required to do both, we wanted to create a dedicated category for vendors that specialize in this functionality.
As organizations face increasing pressure to reduce dwell times, improve on-time performance, and optimize labor utilization, many solutions have emerged that specialize in dock scheduling as a standalone capability. Creating this category helps buyers more clearly identify purpose-built dock scheduling platforms and differentiate them from adjacent supply chain execution tools.”
- Daniel Rivera, Senior Market Research Analyst for Supply Chain & Logistics and ERP Software
The top three products in this category, ranked by popularity at the time of launch, are:
8. Contractor of Record
About this category: Contractor of record software assists businesses in hiring, managing, and paying contractors across borders. It streamlines compliance, documentation, and payments for legal, HR, and talent teams, while addressing IP rights, NDAs, and misclassification risks. It’s ideal for high-volume, cross-border contractor engagements.
Why it was introduced: “In a world where countries struggle to fill in gaps in increasingly fragmented workflows, contractor of record software offers highly skilled workers in talent-driven industries. Hiring via a contractor of record legal entity, these software solutions even sometimes offer assistance in mediating conflicts with international and remote workers.”
– Grace Savides, Senior Market Research Analyst
The top three products in this category, ranked by popularity at the time of launch, are:
9. EV Charge Management
About this category: EV charging management software is used by charging operators, fleet managers, and businesses with charging infrastructure to run, monitor, and optimize their charging networks. It provides real-time visibility into charger performance, supports remote troubleshooting, and manages everything from driver access to energy usage and payments.
Why it was introduced: “Global EV sales jumped 35% year-over-year in just the first quarter of 2025, and over 1.3 million public charging points were added in 2024 alone. As charging networks expand, operators are managing more chargers, more users, and more data than ever before. G2's new EV Charging Management category gives operators, fleet managers, and businesses a dedicated space to find software built specifically for the demands of running and scaling a charging network.”
- Neya Kumaresan, Market Research Analyst, LegalTech and FinTech
The top three products in this category, ranked by popularity at the time of launch, are:
There’s always something new on G2!
On average, G2’s Market Research team adds 5–10 new categories per month, so we encourage you to review our research agenda and utilize the all-new G2.ai to leave a voice review on the software you recommend!
Come back next month to see additional new categories on G2! And, check out the new categories that went live last month.
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