G2 Appoints Tim Sanders as Chief Innovation Officer, Deepening Commitment to Customer-Led Transformation

Artificial intelligence (AI) is evolving faster than ever, fundamentally reshaping how we work. The topic is shifting from AI that can assist and advise to more autonomous systems designed to act. Navigating this dynamic environment requires a leader who can not only track these changes but also translate them into real-world value.

To lead our community of technology buyers and sellers through this next chapter, I’m excited to announce that Tim Sanders has been named G2's first Chief Innovation Officer (CIO). 

This role is a natural evolution of Tim’s brilliant work leading our external AI thought leadership, including G2’s recent Insights Report on AI Agents. It’s also a formal commitment to our customers that they will have a dedicated partner helping us co-create their future with G2. As CIO, Tim will be focused on exploring how G2 and our community can prepare for what comes next, ensuring we can all leverage agentic AI to drive meaningful transformation.

Tim’s superpower is getting to the core of a topic and imagining how it will impact the future. He has been instrumental in decoding the trends that define the software market. His ability to connect data to real-world business outcomes is a cornerstone of his leadership. Appointing him as CIO is a clear signal that G2 is committed to not only providing that data, but to be a strategic partner as our customers adapt for the future. I look forward to working closely with him on G2’s innovations and strategic initiatives as we continue to grow.

Tim’s work as CIO will also be deeply collaborative, helping organizations leverage technology to enhance both employee and customer experiences and accelerate growth. 

When Tim and I talked about this transition, he was excited about combining his research and thought leadership experience with a role that would allow him to act on those insights. 

"My role is to understand how technology is transforming SaaS and help both our G2 leadership team and our customers move from theory to practice in the age of AI."

Tim Sanders
Chief Innovation Officer, G2

Tim continued, “We’re in the midst of a massive shift from generative AI that suggests and supports to agent systems that act autonomously. That transition is creating real opportunities for change, and my job will be translating them into a clear vision for G2 and a strategic advantage for our customers.”

I’m excited about Tim's new role and believe that his expertise will benefit both our customers and our business as we rapidly evolve and adapt in the agentic AI era.