Are you ready to re-imagine your entire funnel with an AI-first approach?
G2 is bringing together the brightest minds in the industry to share how to redesign your demand gen workflows, set up AI agents, and integrate analytics into every stage of your business.
Introducing the AI in Action Roadshow – coming to a city near you!
What to expect from the AI in Action Roadshow
By now, nearly every B2B marketer is using AI to some extent – but most aren't using it to its full potential. In fact, a recent survey shows that around just 68% of marketers are utilizing AI in their daily work, even though 88% believe implementing AI is essential to remain competitive and meet customer expectations.
Why aren't more marketers using AI daily, and why aren't they maximizing its use? It can be overwhelming to know where to start, how to get to the next level, and which tools to use. Plus, there are only so many hours in a day to invest in learning and experimenting with each tool.
That’s where G2's AI in Action Roadshow comes into play. This is a dedicated space and time for senior B2B marketing practitioners to dive into all things AI, spending half a day together to learn how to use AI to go to market (GTM) faster and more efficiently. AI in Action will feature interactive workshops, lively discussions, demos, and tech showcases from our partners.
Each half-day event is designed to help marketing practitioners elevate their GTM strategies using AI and tools already in their tech stack. Attendees will leave with the latest insight on how AI is reshaping the way business gets done. They’ll be armed with the keys and prompts to build their future campaigns using the best aspects of artificial, software, and human intelligence.
What's on the agenda?
Learning how to put AI into practice in their daily work, attendees will leave this event with:
- Concrete methods to level up their AI game
- Insights on the latest AI advancements in industry-leading platforms and how to successfully integrate them together
- How to rethink their data strategy in the age of AI
- Reliable attribution methods that prove value and eliminate guesswork
When it comes to the agenda, each roadshow stop features can’t-miss sessions, including a Keynote from Tim Sanders. Not only is Tim the VP of Research Insights here at G2, but he’s also a New York Times best-selling author, executive fellow at Harvard's Digital Data Design Institute, and former Yahoo Chief Strategy Officer. Attendees will hear from Tim as he dives into the AI mega-trends transforming the future of B2B GTM.
We’ll also have a panel, led by G2 CMO Sydney Sloan, featuring Adam Kaiser, VP of Brand and Growth Marketing at 6sense, and Claire Ebben, Director of Product Marketing at Qualified. During this panel, attendees will learn how to deploy critical AI agents that drive conversions and streamline your funnel. They’ll cover the “where, when, and what” of activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.
Attendees will also hear from Ashley Artrip and Alex Lindahl, Go to Market engineers at Clay. This collaborative workshop will inspire attendees to rethink their current approach and re-design with an AI first approach. Expert coaches will lead through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.
That’s not all! With speakers from Clay, New Breed, and other AI-first businesses, we’ve also got sessions centered around building your audience for targeted and timely campaigns, mastering attribution, becoming an AI prompt-writing expert, and more. Keep an eye on our agenda for the latest speaker and session updates.
Find your city!
Get ready to mark your calendars – because G2’s AI in Action roadshow is making stops in four cities!
New York, NY York: Wednesday, April 30, 2025
San Francisco, CA: Tuesday, May 20, 2025
Atlanta, GA: Wednesday, June 25, 2025
London, UK: Wednesday, September 17, 2025
Make sure to arrive early because each roadshow stop starts with a breakfast and networking opportunity at 8:00 am! The event concludes with lunch, continued conversation among attendees, and the chance to speak 1-on-1 with the experts on-site from 12:00 - 1:00 pm.
See you there!
We’re so excited to see you at one of our upcoming roadshow stops. No matter which location is nearest you, you’re bound to leave ready to put AI to work!
Don’t miss out on G2’s AI in Action Roadshow! Register here to attend one of the four stops in a city near you!
by Godard Abel
