Nearly 9 out of 10 B2B software buyers reported that AI chatbots, such as ChatGPT, Perplexity, Gemini, and Claude, have altered the way they conduct research. As AI disrupts the entire B2B buying journey, it’s crucial that brands adapt to show up where their buyers are. Brands that win aren’t just visible — they own their story with credibility, proof, and presence.
That’s what G2 Reach 2025 is all about. For those unfamiliar with our annual virtual event for SaaS leaders and go-to-market (GTM) teams, here are the key details you need to know.
What can I expect to learn at G2 Reach 2025?
The theme of this year’s G2 Reach is “Own every AI moment.” And from start to finish, the agenda is jam-packed with presentations and panel discussions that will offer the insights and strategies to help you do just that.
Insightful content from the event will help you build your brand for the age of AI, owning your story in a way that reaches and resonates with your buyers. Sessions will cover:
- How to build a brand that’s impossible to ignore, even as AI reshapes the buying journey.
- A B2B brand builders showcase, diving into successful marketing campaigns from Canva and ServiceNow
- AI mega trends transforming the future of B2B GTM — from the rise of AI orchestration and the hottest software categories hitting the market, and what to expect in the years ahead
- The state of agentic AI, including how to deliver and gain value from agents (whether you’re buying or selling them)
- How to win the answer in the AI-search era to ensure you show up where your buyers are conducting research
- The signals you need to take your GTM to the next level, moving beyond segments to define and engage your ideal customer profile (ICP)
- How G2 can help elevate your answer engine optimization (AEO) strategy with trusted content and visibility into performance
Ultimately, G2 Reach attendees will learn how to build a brand that not only gets found, but also gets chosen.
Who is speaking at the event?
We’ve got another all-star lineup of speakers at this year’s G2 Reach event — from influential B2B tech voices to C-suite leaders and GTM executives from top enterprise brands and emerging AI startups.
This includes speakers such as:
- Bozoma Saint John, Marketing Hall of Famer, former C-suite executive at Netflix, Uber, Apple, and Pepsi, and CMO and mentor on NBC’s “On Brand with Jimmy Fallon”
- James Cadwallader, Co-founder and Chief Executive Officer, Profound
- Nalina Athyantha, Senior Vice President of Global Enterprise and Field Marketing, ServiceNow
- Jason Lemkin, Chief Executive Officer and Founder, SaaStr
- Yash Tekriwal, Head of Education, Clay
- Ashley Artrip, GTM Engineering Manager, Clay
- Tom Eggemeier, Chief Executive Officer, Zendesk
- Emma Robinson, Head of B2B Marketing, Canva
And we’re just getting started! Stay tuned for more speakers to be added to the agenda in the weeks leading up to the event.
Plus, we can’t forget the noteworthy members of G2’s leadership team who will also take the virtual stage to share their insights and perspectives:
How can I register to attend G2 Reach?
Reach 2025 will be fully remote and 100% digital. It is also completely free to attend.
With an event this accessible, attendees can learn more about how to ensure AI recommends their brand to buyers and key strategies for brand building from top B2B leaders — all from the comfort of their own homes or a conference room at the office with their team members.
Log in from the link we’ll send to your email, wherever you are, and we’ll see you on November 5! And if you are unable to make it live, no sweat. Sign up anyway, and we’ll be sure to send you the on-demand sessions to watch at your convenience.
Fellow brand builders: don't delay, register today!
Reach 2025 will be here before you know it. Don’t miss out on the chance to attend G2’s completely digital, totally free conference.
It takes just a moment to save your seat. We’re looking forward to seeing you – virtually – on November 5!
by Noor Hamouda