Don’t Be Fooled, These Are Real Software Applications — Including Pet Grooming!

Yes, today is April Fool’s Day. But don’t be fooled, the categories we are highlighting in this blog post are real software categories on G2! 

Featuring over 160,000 products and services across 2,000+ categories, G2's software marketplace offers a diverse range of options. Today, we're shedding light on the depth and breadth of G2’s taxonomy. While you'll find the usual contenders like CRM, Project Management, and Cloud Security software, we also venture into the unexpected – like Swim Club Management software!

5 categories you might not know existed in G2’s software marketplace

Below, we’ve highlighted five of those unexpected categories on G2 —  Pet Grooming, Martial Arts, Farm Management, Amusement Park Management, and Brewery software – with insights on each from G2 Data Solutions. This snapshot represents a sampling of several data points gleaned from review and buyer behavior insights in our G2 marketplace to uncover market trends.

According to G2 Data as of March 2024

Stay tuned for our next edition of Market Movers coming later this month! In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 90M annual visitors across the globe. 

Paired with G2's verified review data – which features over 2.5M authenticated reviews – these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.  If you’re an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!