Don’t Be Fooled, These Are Real Software Applications — Including Pet Grooming!

April 1, 2024

Yes, today is April Fool’s Day. But don’t be fooled, the categories we are highlighting in this blog post are real software categories on G2! 

Featuring over 160,000 products and services across 2,000+ categories, G2's software marketplace offers a diverse range of options. Today, we're shedding light on the depth and breadth of G2’s taxonomy. While you'll find the usual contenders like CRM, Project Management, and Cloud Security software, we also venture into the unexpected – like Swim Club Management software!

5 categories you might not know existed in G2’s software marketplace

Below, we’ve highlighted five of those unexpected categories on G2 —  Pet Grooming, Martial Arts, Farm Management, Amusement Park Management, and Brewery software – with insights on each from G2 Data Solutions. This snapshot represents a sampling of several data points gleaned from review and buyer behavior insights in our G2 marketplace to uncover market trends.


According to G2 Data as of March 2024

Stay tuned for our next edition of Market Movers coming later this month! In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 90M annual visitors across the globe. 

Paired with G2's verified review data – which features over 2.5M authenticated reviews – these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.  If you’re an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!

Don’t Be Fooled, These Are Real Software Applications — Including Pet Grooming! G2’s marketplace features over 160,000 products and services across 2,000+ categories. On April Fool’s Day, we’re highlighting the breadth of G2’s taxonomy, which includes some unexpected software categories like Pet Grooming and Martial Arts software.
Noor Hamouda Noor Hamouda is a Customer Success Manager on the Data Solutions team at G2. She received her Bachelors of Arts from Westminster College (now Westminster University) where she studied both International Business and Computer Science. Prior to joining G2, Noor worked in investment banking and commercial real estate. In her spare time, she enjoys trying out new restaurants, traveling, going to concerts, and reading.