G2 Data Solutions’ Market Movers in Employee Recognition Software

Today, we’re back with our fourth installment of ‘Market Movers’ to reveal which products are making moves in Employee Recognition software. In case you’re new here,  Market Movers is a series from G2 Data Solutions where we spotlight the top three trending products in a trending category, all based on G2 data. 

The Rise of Employee Recognition Software 

So why did we choose to explore the Employee Recognition software for this installment? Because it received 13,000 reviews over the past year — a 12% increase from the prior year and more reviews than any other category on G2 during this timeframe!

For background, on G2, Employee Recognition sits within the broader “Talent Management Software” market and is defined as software that helps improve company culture by helping teams recognize employees’ workplace successes and important milestones. These solutions can help employees recognize one another for good work on a project, demonstrating company values, or for a life event like a birthday or an anniversary. There are over 225 products on G2 listed in this category.

While talking with our senior market research analyst Grace Savides, she noted that the surge in the category is likely from the increasing importance of keeping workers energized. 

“As organizations struggle with keeping employees engaged, many turn to employee recognition software,” she said. “While workers love the feel-good rush of receiving kind comments and gift cards, the real value comes in cultivating a community culture that regularly recognizes top performers. If going above and beyond isn’t rewarded, employees won’t prioritize it.”

Revealing the top 3 Employee Recognition Market Movers on G2

To determine the top Market Movers in a software category, we identify the top three products from vendors with less than 2,000 employees according to the following set of key criteria (taking into account their percent change from the previous year):

• Reviews – products with the most reviews left on G2.com over the past year
• G2 Profile Views - most page views over the past year
• Unique Buyer Intent Visitors – most unique buyer intent visitors over the past year (visitors which are verified as in-market buyers according to firmographic data)

Because we’re aiming to highlight up-and-coming players in a particular space, we are only including products whose companies have less than 2,000 employees. I’d also like to note that in uncovering our Market Movers, we are taking into consideration all products within this specific category, not just products whose main category is Employee Recognition.

Without further ado, the top 3 Market Movers in Employee Recognition software, according to G2 Data Solutions, are:

1. Vantage Circle
2. Nectar
3. Workvivo

While reviews, page views, and Buyer Intent visitor data determined these Market Movers, here’s a look at some of the other key G2 data points on these buzzing products. 

According to G2 data as of July 2024

Stay tuned for next month’s Market Movers and in the meantime, learn more about G2 Data Solutions!

Congratulations to Vantage Circle, Nectar, and Workvivo on making moves in the Employee Recognition software category. 

In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 90M annual visitors across the globe. Paired with G2's verified review data – which features over 2.6M authenticated reviews – these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.  

If you’re an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!