G2 Acquires unSurvey: Powering Reviews & Research with Conversational AI

As AI reshapes how people interact with technology, we at G2 are focused on removing friction from the software buying and research experience. 

To help us do this effectively — redefining how buyers share insights and businesses gather intelligence — I’m thrilled to share that G2 has acquired unSurvey, the YCombinator-backed, multi-agent AI system that conducts human-like, AI-moderated conversational-based interviews. This addition strengthens G2’s AI capabilities by introducing a truly transformative approach to review collection and custom research, eliminating the need for cumbersome surveys, forms, and manual research. 

By integrating unSurvey’s conversational AI, we’re making it easier for users to share feedback and participate in research—just by having a natural dialogue. This innovation expands how reviews are collected and insights are captured, helping buyers, sellers, and strategists get the information they need faster and more effectively

Reimagining reviews - now with voice, text, and AI-guided language

Review forms, while useful, can fall short. As Alex David, co-founder and CEO of unSurvey, shared:

"People don’t want to fill out forms—they want to be heard. We built unSurvey to make meaningful conversations scalable, without sounding robotic or scripted. Joining G2 allows us to bring this technology to hundreds of thousands of software products and millions of users, providing unparalleled depth to reviews and expanding how they are gathered, understood, and used.”

By embedding unSurvey’s AI-powered capabilities into G2, every product listing — all 180,000+ of them—will support a new kind of review experience: one powered by real dialogue, context, and sentiment. As a result, software buyers and researchers will gain access to richer, more insightful reviews, rooted in real, nuanced conversations to inform their decisions, while companies gain higher-quality customer feedback to inform product development and messaging.

This approach also means that submitting a review will be as easy as any voice-to-text experience, with an AI moderator guiding users along the way. Ultimately, this will offer reviewers the opportunity to share their reviews however they choose — whether that’s through text, voice, or video. 

G2 is already the world’s largest software marketplace with over 3 million verified reviews. These new conversational AI capabilities from unSurvey will only accelerate our review collection and our ‘reviews to revenue’ flywheel for all 3,600+ G2 customers!

Transforming how businesses access insights with AI-led research

Beyond transforming the review experience, we’re also reimagining how researchers and companies get the answers they need, when they need them, with new AI-led custom market research. Similar to review forms, traditional surveys are also often limited in depth, biased in structure, and burdensome for respondents. And, the process for accessing bespoke research and benchmark data for an individual organization is typically lengthy, complicated, and costly.

As a leader in AI-led research, unSurvey (which appears in our Conversational AI Survey Platforms Software category) also replaces traditional feedback methods with structured conversations that feel natural, while also being engineered to uncover deep insight. With this new AI-first custom research approach, organizations can put an AI Agent to work with whatever audiences they want to drive meaningful, in-depth interviews with — collecting the data needed for their desired report. 

Meet the team expanding our AI expertise

One of the best parts about this acquisition is the incredible team that will work alongside our Product R&D team. The founding team of unSurvey has joined G2 to lead the new AI solutions team, including:

• Alex David, co-founder and CEO of unSurvey, has joined G2 as General Manager of AI Solutions. 
• Andrej Žukov Gregorič, co-founder and CTO of unSurvey, is now G2’s AI CTO.
• Praveen Maloo, co-founder and CPO of unSurvey, has joined G2 as Senior Director of AI Product Management.
• Rahul Kavale, lead software engineer at unSurvey, now serves as Principal AI Engineer at G2. 

This team’s expertise will be incredibly valuable as we continue to innovate with AI at G2.

Learn how to reimagine reviews with an AI-first review experience

This acquisition perfectly aligns with G2’s vision to deliver more meaningful and trusted insights to both software buyers and sellers in an age of AI. unSurvey will help us deliver on this vision by turning AI-led conversations and interactions into credible, structured insights, giving buyers deeper context and sellers smarter signals.

To learn more about these new capabilities and how we're reimagining reviews with an AI-first experience, be sure to register for our upcoming Q2 Innovation Event on June 17th. There, you’ll hear from unSurvey’s Alex David along with other G2 Product leaders to share more about the AI-first innovations we’re bringing to market (yes, there’s more!). 

I'm incredibly optimistic about this next chapter for G2 and the impact it will have on our community. This is just the beginning of how we'll continue to innovate and help businesses reach their peak potential in the age of AI.