G2 Data Solutions’ Market Movers in Content Creation Software

Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making moves in Content Creation software. In case you’re new here, Market Movers is a series from G2 Data Solutions where we spotlight the top three trending products in a trending category, all based on G2 data. 

The Rise of Content Creation Software 

So why did we choose to explore the Content Creation category for this installment?  In the last 30 days, this category received more page views than any other category on G2, over 117,000 page views to be exact. This is a 300%+ increase compared to the prior month. 

On G2, Content Creation sits within the broader “Content Marketing Software” market and is defined as software that enables individuals or businesses to produce and share content for a specific audience. Content creation products help create and manage activity by internal and external parties involved in content development. This may include copywriting, graphic, or video focused work or more niche use cases like tools that generate quizzes and interactive presentations. In total, there are 339 listings in the Content Creation category on G2 today. 

G2’s Market Research Principal Victoria Blackwell covers the marketing & digital advertising software space. When it comes to the Content Creation category, here’s what she had to say:

• “Content creation software has evolved significantly in recent years, with AI-driven tools at the forefront of this transformation. One interesting call-out is the rise of generative AI, which can help creators brainstorm ideas, write scripts, generate images, and even edit videos. For example, platforms like Canva now incorporate AI to suggest design elements, while tools like Descript allow users to edit audio and video by editing text transcripts, making the process more intuitive. With this trend at the forefront of Content Creation software, all three Market Movers identified in this category have also been noted for their AI-powered features.”

Revealing the top 3 Content Creation Market Movers on G2

To determine the top Market Movers in a software category, we identify the top three products from vendors with less than 2,000 employees according to the following set of key criteria (taking into account their percent change from the previous year):

• Reviews – products with the most reviews left on G2.com over the past year
• G2 Profile Views - most page views over the past year
• Unique Buyer Intent Visitors – most unique buyer intent visitors over the past year (visitors which are verified as in-market buyers according to firmographic data)

Because we’re aiming to highlight up-and-coming players in a particular space, we are only including products whose companies have less than 2,000 employees. I’d also like to note that in uncovering our Market Movers, we are taking into consideration all products within this specific category, not just products whose main category is Content Creation.

Without further ado, the top 3 Market Movers in Content Creation software, according to G2 Data Solutions, are:

1. Riverside.fm
2. Synthesia
3. Simplified

While reviews, page views, and Buyer Intent visitor data determined these Market Movers, here’s a look at some of the other key G2 data points on these buzzing products. 

According to G2 data as of September 2024

Stay tuned for next month’s Market Movers and learn more about G2 Data Solutions!

Congratulations to Riverside.fm, Synthesia, and Simplified on making moves in the Content Creation software category. 

In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 90M annual visitors across the globe. Paired with G2's verified review data – which features over 2.7M authenticated reviews – these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.  

If you’re an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!