Today, we’re back with our fifth installment of ‘Market Movers’ to reveal which products are making moves in Event Management Platforms software. In case you’re new here, Market Movers is a series from G2 Data Solutions where we spotlight the top three trending products in a trending category, all based on G2 data.
So why did we choose to explore the Event Management Platforms software for this installment? First, because we’re entering prime event season in our industry — with events like SaaStr, Dreamforce, INBOUND, and SaaStock all approaching in the coming months! And second, because this category received nearly 30,000 page views on G2.com in the last 30 days — a 200% increase from the prior 30 days!
On G2, Event Management Platforms sits within the broader “Event Management Software” market and is defined as software that incorporates many tools to streamline the event planning process, offering features that address multiple aspects of event management within a single product. Event management platforms typically offer a combination of event registration & ticketing software, event planning software, and event marketing software. There are over 180 products on G2 listed in this category.
While talking with G2 Market Research Analyst Yukta Rustagi, she highlighted the impact of AI on this space as well as broader trends spurring demand for this type of software:
“In the space of B2B Event Management software, incorporating AI-driven data and personalized customer experiences is important regardless of whether the software delivers a comprehensive event management approach or serves as a standalone solution. As organizations focus on maximizing participation and ROI from events, platforms that provide real-time data insights and enable seamless omni-channel experiences are setting the standard. The market is also increasingly demanding the development of an ecosystem in which event data is smoothly integrated into marketing, sales, and overall data analytics strategies."
To determine the top Market Movers in a software category, we identify the top three products from vendors with less than 2,000 employees according to the following set of key criteria (taking into account their percent change from the previous year):
Because we’re aiming to highlight up-and-coming players in a particular space, we are only including products whose companies have less than 2,000 employees. I’d also like to note that in uncovering our Market Movers, we are taking into consideration all products within this specific category, not just products whose main category is Event Management Platforms.
Without further ado, the top 3 Market Movers in Event Management Platforms software, according to G2 Data Solutions, are:
Stay tuned for next month’s Market Movers and in the meantime, learn more about G2 Data Solutions!
According to G2 data as of August 2024
Congratulations to Whova, vFairs, and AllEvents on making moves in the Event Management Platforms software category.
In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 90M annual visitors across the globe. Paired with G2's verified review data – which features over 2.7M authenticated reviews – these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.
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