G2 Data Solutions’ Market Movers in Conversation Intelligence Software

Today, we’re back with our third installment in the series to reveal the Market Movers in Conversation Intelligence (CI) software. In case you’re new here,  “Market Movers”  is a quarterly series from G2 Data Solutions where we spotlight the top three trending products in a trending category, based on G2 data. 

The Rise of Conversation Intelligence Software 

On G2, there are 121 CI products. This category received over 177,000 page views in the past year, a 12% increase from the previous year! On G2, CI sits within the broader “Sales Acceleration Software” market and is defined as software that records, transcribes, and analyzes sales calls. Through analyzing sales calls, CI software can identify keywords and topics of conversation so users can quickly jump to those points in the recorded sales calls and further analyze valuable insights. 

Blue Bowen is our resident expert on the category as G2’s Research Principal covering CI software on the Market Research team, and covered the growth of this category in a blog last year. In chatting with Blue, he noted: 

• “The conversation intelligence market has grown significantly over the past few years, due partly to the greater presence of AI capabilities. But also companies have invested - either through acquisition or internal development - in conversation intelligence capabilities due to the crucial information it provides. Recently, vendors have begun packaging capabilities and are seeking to provide a unified platform to address a variety of salespeople’s needs and conversation intelligence is a critical solution in doing so. As more vendors offer these capabilities, it may complicate the buying process. Buyers may now have to evaluate conversation intelligence capabilities of their existing vendors - and determine whether to expand their relationship with existing vendors, or consider a different vendor and their point solution.”

Revealing the top 3 Conversation Intelligence Market Movers on G2

To determine the top Market Movers in a software category, we identify the top three products from vendors with less than 2,000 employees according to the following set of key criteria (taking into account their percent change from the previous year):

• Reviews – products with the most reviews left on G2.com over the past year
• G2 Profile Views - most page views over the past year
• Unique Buyer Intent Visitors – most unique buyer intent visitors over the past year (visitors which are verified as in-market buyers according to firmographic data)

Because we’re aiming to highlight up-and-coming players in a particular space, we are only including products whose companies have less than 2,000 employees. I’d also like to note that in uncovering our Market Movers, we are taking into consideration all products within this specific category, not just products whose main category is Conversation Intelligence.

Without further ado, the top 3 Market Movers in Conversation Intelligence software, according to G2 Data Solutions, are:

1. Apollo.io
2. Fathom
3. Gong

While reviews, page views, and Buyer Intent visitor data determined these Market Movers, here’s a look at some of the other key G2 data points on these buzzing products. 

Stay tuned for next quarter’s Market Movers and in the meantime, learn more about G2 Data Solutions!

Congratulations to Apollo.io, Fathom, and Gong on making moves in the Conversation Intelligence software category. Which category would you like to see highlighted next quarter? Let us know!

In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 90M annual visitors across the globe. Paired with G2's verified review data – which features over 2.5M authenticated reviews – these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.  

If you’re an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!