G2’s Updated Algorithm Brings More Accuracy & Transparency to Seller Scoring

Consider G2’s algorithm like a map that brings software buyers and sellers together. The ultimate destination? Buyers purchasing a solution that aligns with their goals and needs.

At G2, we are continuously looking at our data to make G2 Scores and Grid® Reports more helpful for both buyers and sellers through ongoing, robust buyer research and customer feedback. Last year, we made key updates to Satisfaction and Market Presence scores to bring more precise company and review data to buyers. This year, we’ve focused on increasing the accuracy and relevancy of company data even further to provide a clearer picture of a vendor's Market Presence. 

G2’s Commitment to Transparency 

In the spirit of transparency, G2’s Scoring Methodologies have been available to vendors, regardless of whether they are using a free or upgraded profile, for years. When listening to customer feedback, we heard that it would be helpful to get a closer look into upcoming algorithm changes, while they’re still in development. With this in mind, we’ve worked hard to provide a transparent preview in my.G2 for G2 customers, which is available now. This new preview not only provides detailed insights into metric changes, but also helps customers understand impact on ranking and grid position before official algorithm changes are made. 

Why We’re Making Changes

As software buying patterns evolve, so must our algorithm. We’re committed to continually improving the G2 Marketplace to provide an authentic destination for buyers.  The following updates are designed to enhance Market Presence scores by integrating more reliable and relevant data sources, ensuring G2 remains the top destination for software discovery. 

Updates to Market Presence 

Many buyers share that a vendor’s position in the market plays a role in their evaluation process. Since this is a more layered aspect to represent across different industries and public and private companies, Market Presence is scored based on a combination of metrics from G2’s reviews, publicly available information, and third-party partners.  

Beginning October 22, 2024, two key updates will be made to the Market Presence Scoring and reflected in Winter 2025 Reports:

• Removing X (formerly Twitter) & Glassdoor as Data Sources: G2 reviewed feedback that Glassdoor ratings and X follower counts were no longer a valuable addition to Market Presence. However, to continue measuring vendor growth, influence, and engagement, G2 still uses Crunchbase as a data source. 
• Replacing SEMRush and Spyfu data with Similarweb: You asked, we listened! As G2 grows globally each and every day, we noticed the opportunity to make changes to ensure our data is reliable and relevant to our global buyer and seller audience. To ensure comprehensive data coverage, Similarweb was added as a data provider for web traffic data. Similarweb-powered metrics include: total traffic, traffic budget, traffic quality, new website visitors, organic search traffic, and individual product page traffic share.

Commitment to Constant Evolution 

As the leading destination for software, G2 is committed to delivering exceptional buyer experiences while driving seller success.

In the world of B2B technology, there is no finish line. As buyer and seller needs evolve, so will our algorithm. We’re committed to maintaining transparency through improved methodologies and providing scoring previews, helping customers stay informed and succeed in reaching buyers on G2.com.

Already a G2 Customer? View your G2 scoring and preview.

Not a G2 Customer? Let’s chat.