Over the past year, Artificial Intelligence has shifted from marketing hype to business imperative, reshaping the way we work and fueling organizations’ growth. According to G2’s 2024 Buyer Behavior Report, based on a survey earlier this year of nearly 2,000 software buyers worldwide, 56% of respondents said their organization had purchased an AI platform within the last three months. Of those buyers, 83% said their organization has already seen a positive return on investment (ROI) from that purchase.
As the world’s largest software marketplace, G2 is uniquely positioned to connect buyers and sellers in this age of AI. In addition to launching new AI categories, we’ve introduced new AI-powered innovations that transform the buyer journey and enable sellers to take advantage of new connection points — including multilingual localization, streamlined workflows, and agents.
G2’s new localized experience is a natural extension of G2. With over 100 million annual buyers visiting G2, we are obsessed with helping researchers find their best-fit software—now in their native languages of Spanish, French, German, Portuguese, and English. With plans to expand to additional languages in the future, this is just the beginning of translated content on G2.com and another addition to our AI-based features.
Enabling the new localized experience is seamless for both buyers and sellers! Researchers on G2 can simply browse in their preferred language automatically or switch languages effortlessly using the new language selector at the top of G2.com. With no extra effort required, localization ensures a smoother buyer journey and enhanced seller opportunities worldwide.
For sales and marketing teams, this localization unlocks immediate advantages to:
In addition to our focus on translated content, we’ve prioritized trust and safety for European-based software buyers and vendors visiting G2.com — ensuring compliance with the latest EU and UK regulations. This includes maintaining standards that comply with GDPR, European Union AI Act, and the European Union Digital Services Act. We remain committed to providing a secure, transparent, and accessible platform, meeting the highest regulatory standards to support our growing user base across Europe and the globe.
Last year we launched Monty, the world’s first AI-powered B2B software recommendation agent — changing the way software research has historically been done and streamlining the purchasing journey.
For buyers unsure where to start their research, the AI Recommending Agent has simplified the process. After entering business problems or requirements, buyers receive instant, tailored recommendations from over 2,000 categories and nearly 200,000 products—customized to their unique needs.
In response to customer demand, G2 released a Specialized AI Agent — Monty for Sales — to elevate a business' sales strategy. Deployed across your G2 Profile, competitors’ profiles, category pages, and even your own website, this Specialized AI Agent is powered by seller-uploaded content and functions as a dedicated AI sales representative. In just a few moments, your custom bot delivers tailored, company- and solution-specific information to educate, prequalify, and convert buyers to move them further down the funnel.
For sales and marketing teams, Monty for Sales delivers powerful advantages to:
Monty for Sales has already driven hundreds of meaningful conversations that lead to real results. But don’t just take our word for it; 30% of users who engage with Monty take next steps, such as submitting a lead form, navigating to a free trial page, or even initiating major deals.
Based on insights from our customers, personalized AI interactions consistently move buyers further down the funnel —or, as one customer shared, closing the largest deal in their company’s history.
As we continue to put AI-driven experiences into action, we’re delivering more data and actionable insights to both buyers and sellers. With tools like sentiment analysis through Pros and Cons, Thought Provokers in our Review Form to guide comprehensive feedback, and an SEO tool to elevate seller G2 Profile descriptions, we’re enhancing every aspect of the buyer-seller journey. These innovations ensure informed decision-making, improved engagement, and increased visibility for sellers while creating a seamless, efficient experience for buyers.
If you’re interested in learning more about these new offerings, catch the on-demand recording of our Innovation session – “Connecting Buyers to Sellers with AI” – at G2’s annual virtual conference, Reach.
Your G2 account team would also love to discuss how you can utilize G2’s latest AI features to accelerate your growth. And if you’re not yet a G2 customer, reach out to us for a demo!
The B2B purchasing process is becoming increasingly competitive, as 49% of software buyers...
by Sara Rossio
Consider G2’s algorithm like a map that brings software buyers and sellers together. The...
by Sara Rossio
Our G2 Product R&D department - 300 employees strong — is committed to building products...
by Sara Rossio
