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What’s Top of Mind for EMEA Software Buyers in 2024

We recently launched the 2024 G2 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B...

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4 Trends Shaping Software Buying in Asia-Pacific

The consumerization of B2B software buying continues to proliferate. I’ve observed this myself over the...

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Summer 2024 Reports: 7% of All Products & Services on G2 Recognized as Leaders or High Performers

Summer has arrived and so have our G2 Summer 2024 Reports! The world of B2B software and services moves...

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EMEA Vendors: Enter G2’s Summer 2024 Badge Bonanza Competition on LinkedIn!

Every season, when G2’s quarterly reports publish, I look forward to logging onto LinkedIn and perusing...

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Buyer Behavior in 2024: Six Ways Vendors Can Thrive in the New Software Economy

Under pressure. There’s no better way to describe the intensity of the selling environment that B2B...

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Factors.ai Brings Enhanced Measurement to G2 Customers

Measurement and attribution have always been crucial components of marketing. And with an increasing...

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G2's State of Software Report: Exploring AI, Growth, Buyer Sentiment

Late last year, we launched a new research series from G2: the State of Software. This research...

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G2 Brings Security Assessments to the Forefront of G2 Profiles to Streamline Buyer Evaluations

Imagine this: you're wowing potential buyers on your G2 Profile with custom content, product...

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G2’s Executive Advisory Board Guides Innovation with Customer Insights

Powered by 2.5M+ reviews that help software buyers choose the right products and services for their...