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Track Buyer Behavior on G2 and Attribute to Revenue and ROI with New Integrations

Understanding and attributing every step of a buyer's journey to actual revenue can be a formidable...

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G2’s Executive Summary Curates Must-Know Data to Power Smarter Go-to-Market Decisions

In today’s competitive landscape, access to timely, relevant insights is paramount for organizations...

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G2’s Updated Algorithm Brings More Accuracy & Transparency to Seller Scoring

Consider G2’s algorithm like a map that brings software buyers and sellers together. The ultimate...

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G2’s Fall 2024 Reports: Google, Salesforce, & Microsoft Claim Most #1 Rankings

Summer always seems to fly right by. Now the kids are back to school, the swimsuits have been packed...

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Security is the #1 Software Buying Consideration – Here’s How Vendors Can Showcase Their Credentials

If you’re paying attention to the news, you know that data breaches and cyberattacks are mainstay...

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5 Trends Shaping the State of Software – According to G2 Data

G2 is the place you go for software. But it’s also the place you go for software insights. With over...

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Celebrating Honorable Mentions from G2’s EMEA Badge Bonanza Competition

Last month, we announced the winners of our inaugural “G2 Badge Bonanza” contest in EMEA, recognizing...

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Welcoming Tim Sanders as G2’s VP of Research Insights

At G2, we aim to be the place you go for software and software insights. That’s because as the world's...

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Announcing the Winners of G2’s Inaugural EMEA Badge Bonanza Competition

If you’re in the B2B SaaS space and have been on LinkedIn over the past month, then you’d know G2’s...