Welcoming Chris Voce as G2’s VP of Market Research

February 1, 2023

Most people know G2 as a B2B software marketplace and reviews site, featuring a wealth of trusted peer feedback to inform buying decisions. What they might not know is that a team of expert analysts – known as G2 Market Research – is responsible for building and maintaining the taxonomy for our growing software and services marketplace.

This team is critical in providing a data-driven, objective view of the software market, through always-on connection to evolving trends. Knowing how important this function is not just to our business, but to the future of software market analysis more broadly, I couldn’t be more pleased to share today that Chris Voce has joined G2 as Vice President of Market Research.

Having worked in the technology industry for over two decades, Chris brings more than 15 years of analyst experience to this role, previously serving as Vice President & Research Director at Forrester. At G2, he will act as both a technology subject matter expert, ensuring the accurate representation of a broad group of software markets, while leading our team of analysts.

With 2 million verified, vetted, and authentic reviews on G2 across 145,000 different products and services across 2,100 categories, data is at our core, driving our Market Research insights and analysis. We provide an objective, data-driven view of the market that’s not found elsewhere. Through this view, G2 Market Research develops unique research and analysis on the software market, such as G2’s 2023 Digital Trends, Software Buyer Behavior Report, Best Software Awards, and quarterly Market Reports.

With Chris leading this team, we’ll be able to further our vision of establishing G2 as where you go for software – serving as a leading voice for the market. Here’s what he had to say about joining G2 and the future of software buying and analysis:

  • "The way people research and buy software has fundamentally changed. As evidenced by G2’s Software Buyer Behavior Report findings, buyers are looking to move faster, seeking the latest data, insights, and peer feedback to guide those decisions. This is where G2 comes in, offering a differentiated approach using the largest volume of verified, real buyer data and feedback in the world. Having a long-standing passion for technology innovation, I’m proud to be part of the team that’s changing the way software analysis is delivered – guided by authentic customer feedback."

Before G2, Chris most recently served as Customer Advisory Strategist for Citrix, engaging with senior executives at strategic clients, partners, and prospects to guide their transformations and embrace experience as part of their business strategy.

At Forrester, he led a team of analysts focused on connecting technology innovation to digital business transformation, where he was responsible for the development and execution of research on areas including Employee Experience (EX), Internet of Things (IoT), 5G, mobile, edge computing, AI infrastructure, workforce technology, cloud computing, and communications & collaboration technology.

Chris acted as a strategic advisor to high-tech marketing and product strategy executives as well as enterprise technology leaders. He’s also been quoted in notable business and technology media as an industry expert and analyst, including media outlets such as The Wall Street Journal, NPR, The New York Times, and CIO Magazine.

We hope you’ll join us in welcoming Chris as he helps us transform the way software market analysis is done and delivered – driven by real customer feedback data.

Welcoming Chris Voce as G2’s VP of Market Research Forrester veteran analyst Chris Voce joins G2 as VP of Market Research, driving G2’s software market analysis via customer feedback data. https://learn.g2.com/hubfs/company-welcome-Chris-voce_landscape.png
Sara Rossio Sara Rossio is Chief Product Officer at G2, where she manages the entirety of G2's product portfolio and has a keen eye for identifying new market opportunities. Having spent over 20 years building and managing software solutions in various product leadership roles, Sara is an effective leader, developing and executing both short and long-term strategic plans that drive profitability. Prior to joining G2, she held leadership positions at NAVTEQ/Here, Gogo, and PowerReviews. Sara holds five patents, and consistently focuses on solving user problems with technology. She earned her BSBA in Marketing & International Business from Ohio State University. https://learn.g2.com/hubfs/g2-leadership-csuite-sarah-rossio.png