Every B2B software brand is constantly seeking out the best approach to retain, upsell, and acquire customers. And the pressure is mounting: 73% of B2B software companies have accelerated their existing customer revenue goals over the past 12 months, a recent survey finds.
To achieve their ambitious goals, software vendors know they must keep a pulse on the market. They need to know…are their current customers satisfied? If not, why? Is a customer at risk of churning? Why did their most recently churned customers leave? How do they stack up against competitors in their space in terms of features and pricing?
The list of questions that would be immensely helpful to have answers to seems endless. Plus, sourcing accurate, relevant, and up-to-date data on what buyers want and how to position against competitors can feel like a moving target. Not only are there often dozens of competitors to track across multiple categories, but the fast-paced software landscape is constantly evolving — as new products and features are introduced, acquisitions occur, and challengers emerge.
Finally, a new way to track product, competitive, and market insights in real-time, at any time.
To address this challenge, today we’re introducing G2 Market Intelligence, an interactive dashboard that translates the millions of data points collected on G2 into actionable insights about companies’ products, competitors, and customer preferences. The first live data hub from G2 arms marketing and strategy teams with unique insider knowledge to inform smarter go-to-market decisions.
Instead of spending hours manually digging for information or investing in one-off, expensive, custom market research that quickly goes stale, G2 Market Intelligence is updated in real-time based on verified, authentic G2 reviews. With this new offering, organizations can better understand their customers, the competition, and market trends through the proprietary voice of customer data. These accessible and always-up-to-date insights enable them to improve messaging, build informed roadmaps, optimize their strategies, and more.
Whenever someone submits a software review on G2.com, we collect 40+ data points. While some of that data is made public with their review, there is a lot more insight available. With 1.9 million reviews on G2, we are sitting on a wealth of data sourced directly from real users. G2 Market Intelligence introduces a new way of rolling up all of that amazing data and making it more accessible to software sellers. In doing so, we’re illuminating the ‘why’ behind market shifts — inspiring discovery among software companies, leading to those ‘aha’ moments that drive meaningful change for them and their customers.
Visualize data by the views and segments that matter most to your business.
Specifically, G2 Market Intelligence serves up actionable insights on Product Perception, Win-Loss, and Pricing and Contracting, enabling users to:
See who clients are switching to, plus the specific customer reviews driving those swaps. Uncover trends in the data to address issues and spot emerging competition before it’s too late.
Understand exactly how their value is perceived by current customers. Get a glimpse at how competitors compare -- with data that's not found elsewhere, like their average discount.
Track key customer sentiment metrics and compare to your competitors, with consistent data month-over-month that reveals trends.
G2 Market Intelligence users can explore visualized trends of key metrics, including deep information not surfaced on the public G2 marketplace, plus slice and dice the data by what is most important to their business — including time period, segment, industry, category, and region. Teams can select competitors in their category to compare against and even dig into the individual, anonymized reviews powering each chart.
The full data set includes access to verbatim customer feedback and ratings on the customer's product, as well as the same data on all of their selected competitors. This unprecedented access provides the opportunity for additional analysis that can shed light on almost any go-to-market challenge.
Market leaders are uncovering their aha moments with G2, and you can too.
While I am extremely proud of the work we have done to bring this new offering to market, I know you might not take my word on its own. So in true G2 fashion, let’s hear from the crowd, from a real user’s perspective about their experience unlocking insights from G2 data.
Sangram Vajre, co-founder and CEO of GTM Partners, shared the following: "For most B2B companies, go-to-market is completely broken. Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn. While not intentional, this outcome occurs too often when decisions are rooted in guesswork – or partial, siloed data at best. With G2, we can unlock a much deeper and more comprehensive level of intelligence not found elsewhere, gaining the insights we need to provide high-growth companies with strategies that will turn their GTM into a competitive advantage. It’s the source of truth for what’s happening in the software market."
Want to discover your next aha moment? Visit our website to learn more about G2 Market Intelligence, and prepare to unlock unique insider knowledge to gain a better understanding of your place in the market."
Sara Rossio is Chief Product Officer at G2, where she manages the entirety of G2's product portfolio and has a keen eye for identifying new market opportunities. Having spent over 20 years building and managing software solutions in various product leadership roles, Sara is an effective leader, developing and executing both short and long-term strategic plans that drive profitability. Prior to joining G2, she held leadership positions at NAVTEQ/Here, Gogo, and PowerReviews. Sara holds five patents, and consistently focuses on solving user problems with technology. She earned her BSBA in Marketing & International Business from Ohio State University.