Answer Economy Report: See how AI is rewiring software buying.

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BY ROLE
CMO
CMO (Marketing Leader)
Boost your brand discoverability and maximize every marketing dollar.
Revenue-Leader
CRO (Revenue Leader)
Trade gut feel for signal-driven sales.
Filter
Demand Generation
Turn peer trust into high-performing pipeline.
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Customer Marketing
Make customer voice your strongest revenue driver.
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Product Marketing
Build market authority with real customer proof.
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Revenue/Marketing Operations
Power revenue growth with real-time buyer insights.
BY USE CASE
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G2 for Marketing
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G2 for Sales
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G2 for Emerging Brands
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G2 for Enterprise
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G2 for Services
How memoryBlue Generated $800K in Influenced Pipeline in One Month with G2
Case Studies
How memoryBlue Generated $800K in Influenced Pipeline in One Month with G2
The shift happened in a single month. When memoryBlue connected its G2 activity to ...
Products
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AI Custom Research
Get deep, qualitative buyer insights in days with AI-powered interviews.
Flag
Profiles
Claim your page, share your story, and connect with buyers.
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Reviews
Build your reputation with verified customer voice.
Service
Buyer Intent
Find and win the buyers who are active on G2 right now.
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Market Intelligence
Make data-driven decisions with insider intel.
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Content
Turn your customers’ voices into your best marketing assets.
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G2 Ads
Put your brand in front of buyers on G2 category and competitor pages.
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Data Solutions
Cut through the noise with profile traffic, comparisons, and customer satisfaction scores.
SERVICES
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Professional Services
Unlock more value from your G2 investment.
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Technical Consulting
Bring G2 data into your daily workflows for greater business impact.
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G2 Review Managed Services
Get a steady stream of fresh reviews without the lift.
Build Your Brand for the LLM Era
eBook
Build Your Brand for the LLM Era
Winning in SaaS isn’t only about building great products—you’ve got to make sure you’re ...
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Blog
Explore industry thought leadership.
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Research
Dig into leading insights & analytics.
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G2 University
Level up your expertise & results.
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Resource Hub
Go deep with tailored tips & tools.
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Quick Start Guides
Hit the ground running must-haves.
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Customer Stories
Get inspired by other G2 wins.
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Contacts
Become a Partner
Grow with the G2 marketplace.
Infrastructure
Integrations
See where G2 fits into your stack.
Code
Developer Portal
Plug into the powerful G2 database.
get SUPPORT
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FAQs
Find answers to top questions.
Document
Documentation
Deep dive into features & use cases.
Question
Contact Support
Get fast, personalized assistance.
G2 Data Solutions’ Market Movers in Time Tracking Software
Data Solutions
G2 Data Solutions’ Market Movers in Time Tracking Software
Today, we’re back with our latest installment of Market Movers to reveal which products ...
NEWSROOM
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About G2
Get to know what sets us apart.
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Leadership Team
Meet our visionary leaders.
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Explore the latest press & reports.
JOIN THE TEAM
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Careers
Climb your next career peak with us.
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Our Culture
Leading with shared PEAK values.
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Our Commitments
Fostering true DEI in the workplace.
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G2 Gives
Turn reviews into real world impact.
CONNECT WITH US
Request-contact
Create a Profile
Put yourself in front of millions.
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Troubleshoot Your Profile
Get unblocked & on your way fast.
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Contact Sales
Speak with a rep to see how
G2 fits your needs
What It Takes To Climb to the PEAK: Insights from G2’s PEAK Professionals of the Year
Culture
What It Takes To Climb to the PEAK: Insights from G2’s PEAK Professionals of the Year
Back in February, we gathered as a global team at our Chicago headquarters for our annual ...

Gordon Tobin

Gordon Tobin is G2’s Vice President & General Manager of EMEA. He’s spent the past 15+ years leading teams in North America and APAC at companies like LinkedIn, Headspace, and now at G2.

G2 Survey Findings: Exploring EMEA Software Buyer Behavior in 2023

News

G2 Survey Findings: Exploring EMEA Software Buyer Behavior in 2023

At G2, we recently released our 2023 Software Buyer Behavior Report. The report highlights key trends,...

by Gordon Tobin
G2 Continues EMEA Growth with Dublin Expansion

G2 Continues EMEA Growth with Dublin Expansion

Originally from Dublin, my career has truly taken me on a world tour. I’ve spent the past 15+ years...

by Gordon Tobin