G2 Continues EMEA Growth with Dublin Expansion

April 27, 2023

Originally from Dublin, my career has truly taken me on a world tour. I’ve spent the past 15+ years leading teams in North America and APAC at companies like LinkedIn, Headspace, and now at G2. Most recently, as G2’s Vice President & General Manager of EMEA, I’ve been fortunate to return to my homeland to lead our local team out of Dublin.

Establishing a new EMEA homebase in Dublin

As we look to continue G2’s investment in Europe, we felt Ireland offered the perfect perch to help us grow in the region. And today, we’re proud to share that G2 has expanded its European presence into Dublin to grow our workforce while expanding reach to new customers and partners. Dublin marks G2’s fifth location, in addition to our Chicago headquarters and offices in London, Bangalore, and Singapore – along with many employees working remotely across the globe.

Building on EMEA’s valuable business impact

Currently, EMEA regions drive 17% of the total reviews for G2 as well as 17% of our revenue. As we look to continually increase EMEA’s impact on our business over the next few years, we plan to grow our employee base in Ireland – tapping into the local tech talent – in addition to our already large presence in the UK. We’ve already onboarded some new team members in Dublin across sales, marketing, revenue strategy, and operations roles, and plan to continue growing our headcount to meet customer demand.

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Partnering with the Irish Government through IDA Ireland

G2’s EMEA hub is supported by the Irish Government through IDA Ireland. We’re appreciative to the IDA for their continued partnership as we look to effectively scale our presence in the region.

Learn more about G2’s EMEA and Ireland expansion from G2’s co-founder and CEO, Godard Abel, as well as members of the Irish government:

  • Godard Abel, co-founder and CEO, G2: "At G2, we want to be the place you go for software. This is a global vision, building upon our U.S. roots and expanded presence in EMEA and APAC. Having spent time in Dublin recently, I’ve seen first-hand how ripe the region is for software-as-a-service (SaaS) innovation. With our presence in this market, I’m confident we’ll be able to grow our business globally, with Gordon Tobin at the helm leading our local team."
  • Simon Coveney TD, Minister for Enterprise, Trade and Employment: "I am delighted with G2’s announcement that they have expanded their EMEA presence into Dublin. It is a pleasure to welcome a global leader in software marketplace solutions, which reaffirms Dublin as a centre of excellence in the sector. Our location and workforce continue to be a driving force in attracting FDI. I wish to thank G2 for their investment and confidence in Ireland by choosing us for this exciting expansion. Good luck to the team at G2."
  • Dónal Travers, Head of Technology at IDA Ireland: "G2’s decision to locate in Ireland is very welcome. Ireland’s established base of tech companies, its skills pool and overall business environment are what fast-growth companies likeG2 find attractive, to support future international growth."

Join us!

G2 is currently hiring worldwide. Visit the G2 Careers page to view open roles – and be sure to check back for new opportunities.

G2 Continues EMEA Growth with Dublin Expansion G2 establishes Dublin as a new home for its EMEA operations. Vice President and General Manager Gordon Tobin is leading the local team as G2 looks to continue its growth and investment in the region. https://learn.g2.com/hubfs/IDABlogPost-FeaturedImage-DA-V02@2x.png
Gordon Tobin Gordon Tobin is G2’s Vice President & General Manager of EMEA. He’s spent the past 15+ years leading teams in North America and APAC at companies like LinkedIn, Headspace, and now at G2. https://learn.g2.com/hubfs/Gordon%20Tobin%201.jpg https://www.linkedin.com/in/gordontobin