G2 Buyer Intent customers now have access to a powerful new feature designed to help you uncover more buyer behavior, reduce churn risk, and engage high-intent accounts sooner: Competitive Intent Signals.
The new signals offer more visibility into how your customers and prospects are evaluating solutions in your category — even if they haven’t landed on your profile yet. With deeper insight into how your audience is engaging with both your competitors and your G2 presence, your teams can act faster, prioritize better, and personalize more effectively.
See who's eyeing your competitors (before they bounce)
With Competitive Intent Signals, users can now see when prospects or customers are actively researching competitors in your category. This includes:
- Views on a competitor’s product profile
- Visits to a competitor’s pricing pages
- Activity on comparison pages featuring your competitors
These signals give your team early insight into accounts that are in-market — but not yet engaging with your brand. For Demand Generation and RevOps teams, it’s a chance to intervene before a competitor captures the deal. For sales teams, it’s an opening to personalize outreach based on real-time buyer behavior.
This new intent signal is available to all G2 Buyer Intent customers via LinkedIn, Slack, and the API, with more integrations like Hubspot, Salesforce, and Demandbase coming soon.
How teams use these signals
Early adopters in G2’s beta program have already integrated these signals into their existing workflows, including:
- HubSpot users incorporated competitive into nurture flows and prospect scoring
- Slack users received real-time alerts for reps when target accounts viewed their G2 profile or visited a competitor
- RevOps teams synced data into their CRM to flag churn risk and optimize deal attribution
For instance, Factors.ai, a G2 partner and customer, shared more about Competitive Signals: “Every signal matters in guiding a buyer forward. Teams that know how to read and act on these signals are the ones pulling prospects to the bottom of the funnel.”
Not ready to get the full 411 on your prospects and buyers? Now you can access limited profile visitor data with our new pricing and packaging.
Understanding who's looking at you -- with profile visitor data
Profile Visitor Data for Professional and Enterprise packages provides access to company-level insights into who’s actively exploring your product page. This feature is new to the Professional and Enterprise Packages and provides insights into which prospects are visiting your G2 Profile.
This can help customers refine their prospect outreach, provide timely information on which prospects they should prioritize, and offer personalization opportunities to target their outreach and move prospects down the funnel to customers. This profile signal includes anyone who visited your G2 profile, and customers can download this as a CSV file.
In this file, data points include visitor company, the company domain, and the company ID, plus visitor country, the region, how many visits took place, and the date of each visit.
This visitor data can be used to:
- Refine prospecting strategies
- Prioritize outreach based on visitor activity
- Use this context to personalize outreach and accelerate conversion
Whether you’re looking to surface new pipeline or monitor which customers might be close to renewal — or churn — this visibility gives you one more tool in your tool belt.
What's next?
G2 customers should keep an eye out for even more integrations for the Competitive Intent Signals coming throughout the third quarter of this year, including exciting announcements regarding Hubspot, Salesforce, and Snowflake.
Start using the new signals today!
Competitive Intent Signals are now live! These new signals are designed to help you do more with the intent data you already trust — and spot the deals you didn’t even know were in play.
Reach out to your G2 Customer Success Manager to learn how to activate them, or visit G2.com for more information.
by Noor Hamouda
