G2 Welcomes Sydney Sloan as Chief Marketing Officer

At G2, we’ve established ourselves as the place to go for software. Now, in the age of AI, we have an even greater opportunity to connect software buyers and sellers. With a promising long-term growth trajectory, it’s important we have the right Executive Leadership Team in place to guide us. 

Building this team, last year we announced the appointments of Chad Gold and Eric Gilpin as CFO and CRO, respectively. And today, I couldn't be more excited to share that we’ve appointed Sydney Sloan as Chief Marketing Officer (CMO)! 

Introducing G2’s new CMO

If you’re in the B2B SaaS industry, perhaps you’ve heard her speak at an event or on a podcast, or have come across her wisdom on LinkedIn. In case you’re less familiar, Sydney is a seasoned marketing leader with decades of experience under her belt driving transformative growth for technology businesses — including marketing leadership roles at pre-IPO and post-IPO companies.

Most recently, she was the first-ever CMO at Drata, the compliance automation software company which impressively appeared on five of our G2 Best Software Awards lists for 2024! Before that, as CMO of revenue workflow platform (and G2 partner) Salesloft, Sydney helped scale the company 10x in less than four years — expanding the marketing team as the company grew from series C to E, with a $2.3B valuation and investment by Vista Equity Partners. She was also CMO at Alfresco, and held several marketing leadership roles at Adobe during a 17-year tenure. 

Beyond her full-time marketing positions, Sydney is an Advisor for Scale Venture Partners and a Limited Partner at Stage 2 Capital, where she advises founders and leaders on GTM strategy, brand, strategic partnerships, customer journey, and employee culture. A champion of DEI, she’s also a Master Mentor at Women in Revenue, a co-sponsor of WISE (Women in Sales Everywhere), and previously spearheaded Salesloft’s DEI program in 2020. Earlier this year, she was recognized as a Top 100 Female B2B SaaS Pipeline Pioneers by SalesIntel. 

And prior to her joining G2, Sydney was a valued member of our own Executive Advisory Board, providing strategic input alongside other B2B SaaS leaders to help shape our future. As a former partner, customer, and advisor to G2, Sydney has long been in our circle and we are proud to have her officially on board as our new CMO! 

A few words from Sydney herself!

Clearly, Sydney has an exceptional background in building and scaling go-to-market for SaaS businesses. This experience, coupled with her passion for mentorship and people development, make her a perfect fit for G2. I can’t wait to see how she adds to our PEAK culture and collaborates with our ELT to amp it up in 2024 and beyond — guiding G2 on our next phase of growth!

In her owns, Sydney shared her excitement about joining G2 and her role leading our Marketing department, noting: 

• “The way B2B software is bought and sold is radically evolving, and G2 is at the forefront of that evolution. As a trusted and influential brand, G2 has an opportunity to further disrupt the market and be the ultimate resource for software and services buyers, sellers, and investors around the globe. I look forward to being part of G2’s growth journey – contributing to the company’s customer-centric culture while driving awareness and demand for the place you go for software.” 

Please join me in welcoming Sydney to G2! You can hear more from her in the video below.