G2 Crowd Raises Series C Round to Continue Revolutionizing Business Buying

October 11, 2018

We’re excited to announce our $55 million Series C funding round led by IVP, with participation from Emergence Capital, as well as returning investors Accel and Pritzker Group – bringing our total funding to date to $100 million.

IVP, Emergence, Accel, and Pritzker are all world-class venture firms, especially in the B2B enterprise technology space. Their partnership with G2 Crowd is an incredible validation of what we’re trying to build. The G2 Crowd Rocketship is on an incredible trajectory, and our extraordinary growth and traction to date is a testament to the hard work of our team and support of our community.


We’re also thrilled to welcome IVP’s Jules Maltz to our entrepreneurial family and our board of directors. Recently named one of the top 100 venture capitalists in the world in the 2018 Forbes Midas List, Jules has invested in some of the fastest-growing businesses in enterprise software including Dropbox, Slack, and SteelBrick.

“When it comes to marketplaces, in today’s business climate it’s winner takes all. What Amazon is for consumers, G2 Crowd is becoming for businesses: the place to discover and buy the best business solutions.”

Jules Maltz Investor, IVP

Building The Rocket: Our Growth To Date

My co-founders and I started G2 Crowd because we loved working together, and we wanted to build a meaningful company that would help other entrepreneurs and innovators thrive – and reach their potential.

Community Growth

Six years later, and we are proud to have helped more than 23 million business buyers find the right software and services for their companies. We’re also lucky to be able to call some of the fastest-growing and most innovative companies in the world our customers.

From small businesses, to large enterprises like Nike and Facebook, companies trust G2 Crowd to discover and buy the solutions that will help them achieve their own visions.

G2 Crowd Series C User Growth by year

Reviews Growth

User reviews, and the data that comes with them, are the engine that drives the insights we provide business buyers. We hit a huge milestone just a few weeks ago when we verified our 500,000th review – more than doubling our count from a year ago. For context, that’s more than 18 million data points for more than 58,000 products and services across nearly 1,200 solution categories.

For businesses to reach their potential, they need product recommendations built upon data they can trust – and we take that responsibility seriously. We publish our community guidelines and our scoring methodologies so that our processes are always transparent.

G2 Crowd Series C reviews growth count by year

Team Growth

It’s hard to believe where we are now when I think about where we’ve come from. From just five guys with an idea, to a one-room office in suburban Highland Park, to now more than 200 employees in our Chicago and San Francisco offices, G2 Crowd has grown through hard work from talented and innovative people.

In the past year we’ve welcomed key members to our entrepreneurial family – including myself and CRO Matt Gorniak back from Steelbrick after its acquisition by Salesforce, as well as CMO Ryan Bonnici and new board member Megan Eisenberg.

G2 Crowd Series C headcount growth

The Rocket is Fueled Up: So Where Are We Heading?

As we embark on this exciting new growth stage, we want to not only help businesses discover the best tools for their business, but also enable them to buy, manage, and optimize these tools.

Over the next few years, we plan to become a true marketplace.

What buyers are telling us is that they don't just want to use G2 Crowd to discover the best solutions for their businesses – they also want us to help them run the RFP process, as well as the purchasing and management of their solution spend.

Doubling Down

  • We plan to continue our incredible hiring momentum, including a 500% headcount increase at our Chicago and San Francisco offices, as well as overseas. To that end, we’re hiring on nearly every team at G2 Crowd.
  • We are constantly working to grow our user community, gather more reviews, develop deeper insights, and diversify our solution category coverage in emerging industries. Our team is already hard at work on some exciting initiatives – stay tuned! 

We are keenly aware that we could not have come this far or reached this point without you. To our entire crowd, thank you! Thank you for believing in our mission and our movement, and supporting us along our journey. We’re excited to step into the next chapter with you.

We’re just getting started.

Grow Your Business With G2 Crowd

G2 Crowd Raises Series C Round to Continue Revolutionizing Business Buying G2 Crowd has raised a Series C funding round, led by IVC (with Emergence Capital, Accel and Pritzker Group), of $55 million. G2 Crowd has now raised $100 million in capital. https://learn.g2crowd.com/hubfs/g2crowd-series-c-funding-1.png
Godard Abel Godard Abel is the co-founder and CEO of G2. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce). https://learn.g2.com/hubfs/Vendor%20Microsite/landing/headshot-godard@2x.png https://www.linkedin.com/in/godardabel/