Embracing Change: G2's Formula for AI-Powered Success

October 5, 2023

2023 has been the year of Generative AI.

Many companies are exploring how to harness the potential of AI to streamline their workflows and achieve more with fewer resources. In fact, a staggering 83% of them have identified AI as a top priority in their business plans. Likewise, 81% of software buyers say it’s important that the software they purchase has AI. With Generative AI expected to be a $1.3 trillion market by 2032, software companies are racing to develop and launch their own AI-powered products. G2 is one of them.

In recent months, I've had plenty of AI discussions, given presentations, and participated in panels. I'm often asked: Will AI dehumanize us? Will it be harmful? Will it replace my job? Will it rule the world?

While I enjoy these questions, my predictions are no more reliable than others'.

However, I confidently predict that Generative AI will alter our work and life, despite the instinctive resistance to change in business. Often rooted in fear, the comforting appeal of the status quo can hinder progress. Yet, change also sparks innovation. Generative AI automates mundane tasks, saves time, and boosts productivity to new levels.

While change can be daunting, it's crucial to adapt in order to flourish in today's business landscape.

As a leader, how can you dispel organizational fear, embrace change, and equip your team to leverage innovations like AI? Here are some suggestions:

Allocating Resources for AI Adoption

Embracing change effectively involves adopting innovative tools like Generative AI solutions and empowering your team with necessary resources. Allowing time for experimentation will familiarize users with their capabilities and restrictions. Build a transformation-ready culture by providing opportunities for staff to master AI solutions.

For example, G2 offers all employees unrestricted access to OpenAI's ChatGPT 4, promoting experimentation and easing adoption for those new to AI.

Creating a Culture of Idea Exchange

Innovation blossoms where ideas circulate freely. Foster a culture celebrating idea exchange to fuel transformation. Activities like open discussions, brainstorming, and cross-collaboration inspire possibilities.

At G2, we believe in integrating AI into workflows for maximum impact. Motivate your team to brainstorm creative ways to incorporate AI into their daily tasks. This collective approach to innovation has led to significant breakthroughs, enhancing productivity and competitiveness.

Setting Ambitious Goals: The “10% More” Initiative

Embrace change by pushing your team to broaden their perspectives and nurture a growth mindset. Inspire them to aim high and surpass their own standards.

At G2, our “10% More” initiative motivates teams to increase efficiency by 10% using Generative AI solutions. This enables team members to discover AI potential, setting bold targets that spur innovation and constant improvement. Our teams consistently devise inventive ways to utilize AI, reaching unparalleled productivity levels.

How G2 is Embracing the Change with AI

Beyond the “10% More” initiative, G2 drives AI adoption through internal forums like Hackathons—competitions empowering creativity from G2 employees in concentrated projects—monthly Innovation Pulse meetings, and one-on-one mentorship sessions. The G2 Labs team, led by me, plays a key role in promoting innovation, experimenting with AI, and empowering our employees to work smarter.

Our commitment to embracing AI is deeply ingrained in our company's culture. We understand that true transformation occurs when every team member explores AI and its potential.

At G2, we're not just keeping pace with the AI revolution; we're leading it.

Embracing Change: G2's Formula for AI-Powered Success With Generative AI expected to be a $1.3 trillion market by 2032, software companies are racing to develop and launch their own AI-powered products. G2 is one of them. https://learn.g2.com/hubfs/G2CM_FI742_Learn_Article_Images_%5BEmbracing_AI%5D_V1b.png
Tim Handorf Tim Handorf is a G2 co-founder and Head of G2 Labs. https://learn.g2crowd.com/hubfs/tim-handorf-g2crowd.jpg