As the B2B landscape evolves, the way we categorize and discover software has to evolve with it. That’s why we are thrilled to announce the launch of five brand new software categories on G2. Whether you are a buyer looking for the "next big thing" or a vendor leading a new frontier, these updates are designed to bring more clarity to the marketplace.
Our goal in creating new categories is precision. By refining our taxonomy, we’re making it easier for:
- Buyers: To find "apples-to-apples" comparisons without wading through irrelevant features.
- Vendors: To stand out in a niche where they actually specialize, rather than getting lost in a broad, crowded market.
These new categories represent the next chapter of innovation, and we can’t wait to see which products climb to the top of the new G2 Grids. Read on to learn about the latest additions to G2’s taxonomy and how they’ll improve the way our community connects, researches, and buys software.
1. Revenue AI
About this category: Revenue AI platforms use AI agents to run key sales activities that boost productivity and drive revenue outcomes. The AI agents in the platform analyze revenue intelligence and customer interaction insights from customer relationship management (CRM) and other data sources. Based on these insights, they make decisions or recommend next steps that support more effective selling.
The insights get translated into action to help sales representatives handle tedious or routine tasks and orchestrate workflows across revenue operations, sales, marketing, and customer success teams. As a result, Revenue AI platforms help RevOps and go-to-market (GTM) teams improve forecasting, pipeline management, coaching, and customer engagement with more efficiency, consistency, and speed.
Why it was introduced:
“The Revenue AI Platforms category was created to distinguish products that embed AI agents directly into revenue workflows to take action on insights, rather than simply surface them. These agents reduce manual effort for sales teams and orchestrate cross-functional workflows, helping organizations scale revenue execution more effectively.”
– Julie Jung, Senior Research Analyst for Sales and Marketing Software
The top three products in this category, ranked by popularity at the time of launch, are:
2. AI Medical Diagnostic Platforms
About this category: AI medical diagnostic platforms use artificial intelligence to review data such as X-rays, CT scans, lab results, and patient records to identify patterns and flag potential issues. These platforms increasingly use AI to analyze EHRs, medical imaging, and patient risks. This software enables professionals to obtain information from various AI knowledge bases to identify missed diagnoses or suggest alternative care plans.
Why it was introduced: "AI is becoming increasingly more common in healthcare technology, with AI medical diagnostic platforms being one of the primary examples. G2’s 2025 Insights Report on Agentic AI reveals healthcare’s growing interest in incorporating AI, with 24% of budgets investing in agents exceeding $5 million.”
– Emma Stein, Sr. Research Analyst for Healthcare and Education
The top three products in this category, ranked by popularity at the time of launch, are:
3. AI Interview Agents
About this category: AI interview agents create a go-to interview assistant for recruiters, smoothing the logistical and information-gathering parts of interviewing. We recognized a gap in our G2 taxonomy and in how recruiters are using AI in this space. To ensure our buyers have the best possible options, we wanted to offer a way to connect with vendors that specialize in interviewing, not just AI recruiting in general.
Why it was introduced: "AI Interview Agents category combines candidate tracking, scheduling, automated engagement, video hosting, and AI-generated scorecards and insights to assist recruiters with the interview process. Unlike our AI Recruiting category, which focuses on the entire hiring funnel, AI Interview Agents narrow in on the day-to-day hassles with setting up interviews, checking bias, and ensuring a smoother experience."
- Grace Savides, Senior Market Research Analyst
The top three products in this category, ranked by popularity at the time of launch, are:
4. IT Financial Management
About this category: IT financial management (ITFM) software helps organizations plan, allocate, and optimize technology spend across cloud, on-premises infrastructure, software, and shared services. These tools offer cost modeling, budgeting, showback or chargeback, and service-level cost reporting to help IT and finance leaders align spend with business outcomes.
Why it was introduced: “As IT becomes a major driver of enterprise cost — and value — CIOs and CFOs need dedicated platforms to manage financial accountability across complex environments. ITFM software supports IT financial management with granular, business-aligned financial insights that general FP&A or cloud cost management tools can’t deliver.”
– Tian Lin, G2 Research Analyst for IT Infrastructure and Management
The top three products in this category, ranked by popularity at the time of launch, are:
5. Media & Document Accessibility Software
About this category: Media & document accessibility software enables organizations to make digital documents and multimedia content accessible to people with disabilities. These solutions support document remediation, PDF/UA and WCAG compliance, and media accessibility services such as captions, transcripts, and audio descriptions, helping teams operationalize accessibility across high-volume documents and media assets.
Why it was introduced: “Accessibility efforts often focus on websites, but a significant amount of business-critical content still lives in PDFs, documents, videos, and webinars. The Media & Document Accessibility software category helps buyers identify purpose-built solutions that address non-web accessibility challenges, support regulatory compliance, and enable organizations to create truly inclusive content experiences across all digital formats.”
– Neeraja Prakash, Associate Market Research Analyst
The top three products in this category, ranked by popularity at the time of launch, are:
There's always something new on G2!
On average, G2’s Market Research team adds 5–10 new categories per month, so we encourage you to review our research agenda and utilize the all-new G2.ai to leave a voice review on the software you recommend!
Come back next month to see additional new categories on G2! And, check out the new categories that went live at the end of 2025.
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