As B2B technology evolves and new innovations reshape the way businesses operate, G2’s Market Research team continues to refine the taxonomy to ensure it reflects the latest tools and trends shaping the market.
Today, we’re excited to introduce eight new categories designed to help buyers find the right solutions and also assist vendors in connecting with the audiences who need them most.
By expanding our categories, we’re making it easier for professionals to navigate the complex software ecosystem — whether they’re discovering a new product type or evaluating established leaders in a growing niche.
Read on to learn about the newest additions to G2’s taxonomy and how they’ll improve the way our community connects, researches, and buys software.
1. Chemicals Management
About this category: Chemical management software enables organizations to manage the production, use, storage, transport, and disposal of chemicals in compliance with global health, safety, and environmental regulations. These platforms centralize Safety Data Sheets (SDS), manage chemical inventories, automate regulatory reporting, and support compliant hazard communication and labeling. By providing full visibility into the chemical lifecycle, these tools help companies ensure safe handling, regulatory compliance, and sustainable operations.
Unlike broader environmental health and safety (EHS) platforms, which cover incident management, audits, and occupational health, chemical management software focuses specifically on managing hazardous substances. It serves as a vital compliance layer that tracks every stage of a chemical’s lifecycle and ensures alignment with all chemical standards.
Why it was introduced:
“We introduced the Chemical Management software category to help buyers easily identify solutions specifically designed to manage the risks, regulations, and complexities associated with chemical use. While many EHS platforms include chemical tracking features, this category highlights vendors whose core capabilities revolve around SDS management, inventory control, regulatory compliance, and hazard communication.”
– Sanjana V. Prasad, Associate Market Research Analyst
The top three products in this category, ranked by popularity at the time of launch, are:
2. Low-Code Machine Learning Platforms
About this category: Low-code machine learning platforms empower businesses to build, train, and deploy machine learning models through guided or visual interfaces, reducing the need for manual coding. By offering drag-and-drop model pipelines, automated training, and one-click deployment, these tools enable organizations to expand AI capabilities beyond data science teams and accelerate productionizing predictive models.
Why it was introduced:
“As AI adoption expands across industries, organizations are seeking ways to operationalize machine learning models. Low-code machine learning platforms remove many of the technical barriers to building custom models by giving users visual, automated tools for training and deployment. This category recognizes a maturing market focused on democratizing machine learning development and helping enterprises embed predictive intelligence into everyday business processes.”
– Adam Crivello, Market Research Principal, Software Development
The top three products in this category, ranked by popularity at the time of launch, are:
3. Low-Code Mobile App Builders
About this category: Our new Low-Code Mobile App Builders category was created to clearly distinguish mobile-specific development platforms from broader low-code tools. These solutions enable users to visually design, build, and publish native or cross-platform apps for iOS and Android without requiring specific hardware or traditional coding expertise.
Why it was introduced:
“While many low-code platforms support mobile-compatible software development, many are not optimized for native app development or store deployment. Low-code mobile app builders fill that gap by providing visual, web-based environments where developers can use their preferred hardware to create, test, and publish production-ready mobile apps directly to iOS and Android. These platforms — offered by vendors such as Median.co, Appy Pie, and Buildfire — help teams deliver mobile experiences quickly while maintaining platform compliance.”
– Adam Crivello, Market Research Principal, Software Development
The top three products in this category, ranked by popularity at the time of launch, are:
4. Consumer Insights Platforms
About this category: Consumer insights platforms enable organizations to design research studies, access consumer audiences, and analyze results within a single environment. Unlike general survey tools focused on data collection or market intelligence platforms emphasizing syndicated data, these solutions integrate study design, audience access, analytics, and collaboration to deliver end-to-end research capabilities. They support use cases such as brand tracking, concept and message testing, product innovation, campaign evaluation, and audience profiling. Many platforms leverage AI and behavioral science to enhance study design, improve data quality, and speed up analysis.
Why it was introduced:
“This category was created to distinguish full-lifecycle research platforms from adjacent solutions such as survey software, user research platforms, or brand intelligence tools. As businesses demand agile, tech-enabled research that spans multiple stakeholders and scales across teams, consumer insights platforms empower organisations to democratize insights, reduce dependency on traditional agencies, and make confident, data-driven decisions faster.”
– Ayushi Mahato, Associate Market Research Analyst for Sales, Marketing, and Digital Advertising
The top three products in this category, ranked by popularity at the time of launch, are:
5. Financial Fraud Protection
About this category: Financial fraud prevention software is designed for finance and AP teams to verify vendor information and prevent fraudulent activities, such as payment scams and fake vendors, before funds are disbursed. This category is important because it protects cash flow, minimizes financial risk, and ensures regulatory compliance by continuously monitoring transactions and verifying the identity of payees.
Why it was introduced:
“As B2B payments become more digital, the risk of vendor impersonation and payment fraud continues to grow. G2’s new Financial Fraud Prevention category groups together software designed to help finance teams protect cash flow, verify vendors, and maintain compliance — so funds safely get to where they’re supposed to go.”
– Nathan Calabrese, Research Principal, Accounting & Finance, Procurement
The top three products in this category, ranked by popularity at the time of launch, are:
6. Website Privacy Auditing Tools
About this category: Website privacy auditing tools help ease organizations’ burdens of becoming and remaining compliant as data privacy regulations continue to evolve in the wake of artificial intelligence (AI). By auditing entire websites’ privacy features, like cookie banners and published privacy policies, data privacy teams are able to achieve thoroughly vetted privacy compliance faster and keep trust among their organizations’ data subjects.
Why it was introduced:
“As data privacy regulations have become more comprehensive to combat increasingly sophisticated data heists, the standard treasure chest of software products can no longer meet compliance challenges as easily as they once did. Website privacy auditing tools provide a centralized, streamlined hub for data privacy teams to thoroughly examine their organizations’ websites to ensure timely compliance in a rapidly changing legislative environment.”
– Brandon Summers-Miller, Sr. Market Research Analyst, Data Privacy and Cybersecurity
The top three products in this category, ranked by popularity at the time of launch, are:
7. RCS Business Messaging
About this category: Rich communication services (RCS) business messaging software enables businesses to engage directly with customers through a verified messaging channel on mobile devices. RCS) goes beyond standard SMS by supporting branded sender profiles and rich media such as images, videos, carousels, and quick-reply buttons, creating a more dynamic and interactive communication experience.
Why it was introduced:
“Although RCS business messaging has been available for several years, adoption has recently accelerated as more mobile carriers and messaging platforms have enabled the channel globally. RCS is becoming a key channel for secure, branded customer engagement, allowing businesses to communicate in a trusted, verified environment while maintaining authenticity and delivering richer, more interactive experiences for customers.”
– Alanna Iwuh, G2 Senior Research Analyst for Marketing Software
The top three products in this category, ranked by popularity at the time of launch, are:
8. Long-Term Post Acute Care
About this category: Long-term post-acute care (LTPAC) software helps healthcare providers manage care for patients who need ongoing support after leaving the hospital. These solutions are used by skilled nursing facilities, long-term acute care hospitals, inpatient rehabilitation centers, or home-based providers with health and hospice services.
Why it was introduced:
"Assisted living and LTPAC are two distinct areas within healthcare, with LTPAC having an increased clinical focus within these facilities. LTPAC software addresses the gaps with traditional assisted living software by helping clinical teams communicate across healthcare environments throughout the patient journey, managing therapy and nursing, handling referrals from hospitals, and keeping track of medical records and billing."
– Emma Stein, G2 Sr. Research Analyst for Healthcare and Education Software
The top three products in this category, ranked by popularity at the time of launch, are:
There's always something new on G2!
On average, G2’s Market Research team adds 5–10 new categories per month, so we encourage you to review our research agenda and utilize the all-new G2.ai to leave a voice review on the software you recommend!
Come back next month to see additional new categories on G2! And, check out the new categories that went live last month.
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