Working in B2B software, we've all been feeling extra pressure to deliver – from rising competitive threats to the fast pace of AI. Fortunately, marketing teams have an opportunity to combat these pressures and help their organizations drive growth.
More inertia around your brand can power conversions during every step of the customer journey and, ultimately, drive ROI. The key lies in consistently building your brand reputation through authentic customer voice, using verified reviews. While G2 reviews are already an essential, trusted source for software buyers and sellers, we’re extending their value even further.
Today, we’re introducing new innovations that help sellers get more exposure to software buyers—wherever they are—through syndication and promotion of reviews into new marketplaces such as Ramp, plus new innovations to enhance your brand and accelerate review collection.
It’s all about reaching a broader audience of researchers or reviewers. With the voice of the customer taking center stage, we’re delivering solutions to supercharge review growth while securing maximum visibility across additional marketplaces.
This means the information buyers need to conduct their software research is more accessible than ever—whether that’s on G2, seller websites, or external software marketplaces. G2 reviews will be everywhere you and your customers go for software, wherever prospects are in their buying journey.
So, what’s new at G2? Let’s dive into the specifics.
We believe the best way to build trust and reputation is by leaning into an authentic customer voice—and it all starts with a review.
Designed for a seamless user experience, our in application review collection feature is the most customizable way to collect reviews.
Reviewers are more likely to complete a review when the request comes from a company or when using the product they are prompted for a review. According to G2 Data, in-app review request prompts generate 3x more reviews per month on average, compared to standard email outreach. With this in mind, we’ve introduced significant updates to our in-app review collection, simplifying and accelerating the review-gathering process.
Whether you are just starting out with review collection or looking to diversify your strategy, enabling in-app review collection can benefit your marketing teams with:
Using reviews to build brand trust and reputation is just one piece of their benefit. When it comes to measuring the impact of reviews, it’s all about driving more pipeline.
Fortunately, with recent enhancements to our Reference Page functionality, generating marketing and sales content from reviews has never been easier. Quickly create targeted content—tailored by company size, industry, or competitive comparisons—to accelerate deal closure. Our all-new Reference Pages provide guided prompts, helping you craft audience-specific content in minutes.
Turn reviews into revenue-driving pipeline in five minutes or less:
G2 also offers several additional ways to showcase reviews when you need them most. Whether you’re looking to highlight a single testimonial or a carousel, easily accessible images make it simple to curate and feature those stand-out reviews on your website or landing pages.
Last but not least, we want to help you rise to the top of buyers’ lists—especially when we know shortlists are shrinking. About half (49%) of global buyers consider just 1-3 products when making a purchase, up from 33% who said this the year prior.
G2 has the largest review syndication network in the industry — including AWS, Microsoft Azure, and 10 additional marketplaces — that extends G2 review reach to millions of buyers wherever they are. Building your reputation on G2 doesn’t just establish trust on G2.com—it amplifies your credibility across the market.
Partners that syndicate G2 reviews drive more traffic to vendor profiles on G2 and increase likelihood of purchase.
Our latest partnership with Ramp brings additional exposure to a vendor’s solution when Ramp users browse software for procurement, expense management, and accounting workflows. G2 reviews are displayed directly in the Ramp Vendor Search Tool, helping businesses make faster, more informed purchasing decisions with verified user feedback.
For finance, procurement, and operation teams, Ramp is an AI-driven platform designed to simplify and enhance the process of sourcing and managing vendors. It allows businesses to instantly discover relevant vendors by summarizing key insights from trusted sources.
G2 has introduced several new solutions that help software sellers showcase their performance based on user feedback with custom G2 content that is used by marketing and sales teams. Newly redesigned Seller Pages on G2 provide more comprehensive and dynamic product visuals so buyers can more easily find the most relevant insights to guide their decisions.
With filters for profile, star rating, and review recency, buyers can more easily peruse your page to find the most relevant insights to guide their decisions.
As your brand grows, you can maximize the exposure of your multi-product offering with key performance highlights — helping to land bigger deals and expose your audiences to everything you have to offer.
Looking for the ultimate hands-free review generation strategy? Say no more.
Generating consistent, high-quality reviews with Review Managed Services is now easier than ever. Our experts execute, monitor, and optimize campaigns so you can spend more time reaping the benefits of boosted credibility and visibility from reviews.
Early program participants have even seen an increase in rank and pace ahead of their annual review goals.
Let G2 focus on your strategy so you can spend time turning reviews into revenue-driving pipeline, so your teams can:
Did you know: We're expanding our Early Access program to more G2 customers! Want to learn more? Apply now for a chance to join our exclusive, Early Access program. Spots are limited, and participation is subject to selection.
Our latest Innovation Update webinar provides a deeper dive into these latest offerings. If you missed it, you can still catch the recording on-demand.
All of this innovation is just the tip of the iceberg! It’s going to be an exciting year, and we look forward to sharing more in the coming months. From review update campaigns to streamlined in-app collection activations, you’re not going to want to miss any updates!
Your G2 account team would also love to discuss how you can make the most out of these integrations so you can reach your peak potential with reviews. And if you’re not yet a G2 customer, reach out to us for a demo!
We know that the B2B software buying journey is continuously evolving to mirror consumer...
by Rachel Bentley
Over the past year, Artificial Intelligence has shifted from marketing hype to business...
by Sara Rossio
More than 8 in 10 software decision makers say they use online review sites during the...
by Rachel G