More than 8 in 10 software decision makers say they use online review sites during the software buying process, according to our 2023 Software Buyer Behavior Report. Recognizing that customer reviews wield immense influence over purchasing decisions, businesses are constantly seeking new ways to gather authentic feedback.
This pursuit of genuine insights has led us to launch the G2 Review Us Button — a new review collection widget designed with simplicity in mind for both G2 customers and reviewers, so that sharing authentic feedback is as easy as clicking a button–or two. An addition to our existing G2 Review Collection widgets, the new Review Us Button is ideal for triggering the G2 short review form on a software vendor’s website or platform.
The core idea behind the Review Us Button is to break down the review collection barriers we heard from our customers. With the ability to live anywhere on a vendor site — either above or below a login wall — this new widget makes it possible to establish connections with customers at any time, wherever they may be.
This approach not only ensures convenience for users but also maximizes the likelihood of garnering valuable feedback. The Review Us Button is ADA compliant and customizable too – with the ability to tailor its text and color.
Simplified review collection for all
Addressing two common challenges we often experience when it comes to G2 Review Widgets — vendor implementation and reviewer friction — the G2 Review Us Button offers:
Engineering-free implementation: We've taken the complexity out of the equation. After customizing the button in myG2, all that's needed are two simple copy-and-paste actions. No coding or engineering intervention required. The Review Us Button caters to non-technical vendor points of contact, making it a breeze for anyone to enable in less than 10 minutes.
Differentiated reviewer experience: The plug-and-play Review Us Button triggers G2’s short review form without the need to log in first. This departure from our existing solutions, where sign-up or sign-in was a prerequisite, ensures a smoother and more user-friendly experience for reviewers.
How to get started & take your review strategy to the next level
The introduction of this new review collection widget is a testament to our commitment to continuous innovation and providing practical solutions that drive meaningful customer engagement. Fun fact: this new solution was born out of a G2 Hackathon earlier this year in just two weeks, directly addressing feedback from vendors and reviewers!
We take pride in delighting our customers, which is why we are proud to bring the G2 Review Us Button to market. And don’t worry, we still offer the legacy G2 Review Us Widget – which is great for embedding on email signatures. Whether you're a marketer seeking simplicity or a business owner aiming to amplify feedback, this new solution has the potential to positively transform your review collection journey for the long term.
Rachel G is a Product Manager at G2 on the User Generated Content team. Rachel's team is focused on building products, features and capabilities aimed at collecting user generated content to help Buyers make software purchasing decisions on G2.com