Vendors on G2 now have additional ways to amplify their brand presence, engage buyers earlier, and strategically showcase their product offerings in any way they go-to-market.
New G2 Seller and Solutions Pages have been created to help you transfer your brand narrative off of your properties and onto the G2 platform and connect with high-intent buyers more effectively than ever before. And with G2’s status as an industry-leading source for LLM content tags, it’s never been more important to keep your presence fresh and accurate.
Your G2 Seller Page is the ultimate destination for buyers to understand your entire brand portfolio. Recently redesigned Seller Pages offer a unified, comprehensive view of your company’s products or services, and are equipped with messaging to lead buyers to their best-fit software, service, or solution.
There are two types of Seller Pages:
In addition to Seller Pages, G2 Solutions Pages offer new experiences that allow vendors to create customized groupings of products or services based on specific business needs, customer segments, or use cases. This feature empowers you to promote customized content and positioning, tightly aligning with your go-to-market strategy.
Solutions Pages offer extensive customization, including the ability to edit header images, headline text, value propositions, and highlight featured products with custom images and badges. You can also configure primary calls-to-action to external links or content downloads.
Seller Pages and Solutions Pages complement each other to provide a comprehensive brand experience on G2.
Seller Pages serve as your overarching company presence, a directory for all vendor-level information, and links to your products, services and/or solutions.
Solutions Pages are specific, branded profile groupings designed to address particular customer pain points or industry needs. They combine your content with pooled reviews from products or services within the solution, increasing buyer consideration and driving multi-product reviews on the page.
This integrated approach allows you to meet buyers wherever they are in their research journey, providing both broad brand context and deep dives into your bundled offerings.
These new pages empower you to showcase your brand and solutions more effectively, providing buyers with richer context and enabling more holistic purchasing decisions on G2.com.
Already on G2? Check out your Seller Page today by searching for it on G2.com.
Interested in upgrading your Seller and Solutions Pages? Learn more about our latest Enterprise package, built to align your G2 presence with your go-to-market strategy at the company brand level.
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