G2 + Buy with AWS: A New Partnership for Streamlined Buying Processes

Ready to simplify the buying process from research all the way to purchase?

Now you can. 

Announced last week at AWS re:Invent, our integration with Buy with AWS is a new feature now available in partnership with the AWS marketplace. By implementing Buy with AWS, G2 provides an integrated experience for buyers, from researching SaaS products to purchasing, all powered by AWS Marketplace. This makes it easy for customers to find, buy, deploy, and manage software and services from AWS Partners.

Buy with AWS on G2 allows buyers to explore and acquire software solutions using their AWS accounts directly from the G2.com marketplace, simplifying steps such as procurement and implementation.

Hundreds of software vendors can now link to their AWS Marketplace products on G2 through Buy with AWS, allowing buyers to have expanded purchasing options. Once the purchase is complete, customers can manage subscriptions in the AWS Marketplace, take advantage of centralized AWS billing, and leverage cost optimization tools.

“According to G2’s 2024 Buyer Behavior Report, 33% of C-suite buyers prefer to purchase software through third parties for an expedited process,” said Sara Rossio, Chief Product Officer at G2. “Buy with AWS puts that power in our customers’ hands and allows G2 to serve more users by providing efficient purchasing and procurement methods in the G2 marketplace. This new capability aligns with G2’s commitment to delivering a seamless experience for software buyers to find solutions they need, providing valuable connections between software vendors and their future customers.”    

How to add an AWS button to your G2 Profile

We made it easy for G2 customers to add a Buy with AWS button to their G2 Product Profile. This CTA button will connect buyers directly to the AWS Marketplace transaction flow for the respective product listing. From there, the purchase can be completed in a few clicks, reducing procurement friction and handling all billing through their AWS account. 

Customers can enable Buy with AWS in their G2 admin portal in Custom CTA Settings. It’s simple and can be done in just a few steps.

In my.g2.com, navigate to Buyer Activity in the left-hand menu. From there, click on Leads and then CTA Settings. Customers will see that the Custom CTA portion of their profile now has a checkbox titled Enable Buy with AWS. Once checked, the marketplace link and the corresponding Product and Seller ID number are pulled directly from AWS.

Once this integration is turned on and featured on a G2 Product Profile, buyers can purchase the G2 listing in AWS Marketplace using their AWS account. In AWS Marketplace, buyers can quickly launch pre-configured software with just a few clicks. AWS also handles billing and payments, ensuring charges appear on the buyer’s AWS bill. 

Get started with G2 and Buy with AWS today!

This new integration with Buy with AWS reinforces our commitment to providing innovative solutions and exceptional customer experiences. By leveraging the AWS Marketplace catalog and streamlining the procurement process, we aim to empower customers to make informed decisions and accelerate their digital transformation journeys.

Learn more about Buy with AWS by visiting the Buy with AWS web page.