Scale Smarter: Announcing G2’s Ecosystem-Led Growth Partner Program

At G2, we’ve always believed in the power of our partner ecosystem. It's a fundamental part of how we think about growth — not just for our business but also for our customers, partners, and the entire software community. That's why we’re excited to announce the launch of our new Ecosystem-Led Growth (ELG) Partner Program, enabling partners to build integrations through a self-serve process.

This program is designed to help technology partners, agencies, and solution experts grow faster, reach more buyers, and create measurable results. We’re focused on building a powerful network that drives adoption and revenue for everyone involved.

Why we're launching the Partner Program

The software market is more crowded than ever, and buyers have more choices than they know what to do with. To cut through the noise, companies cannot rely solely on traditional marketing and sales tactics. They need to be where their buyers are and then earn their trust.

That’s where G2 comes in. More than 100 million software buyers — including employees at all Fortune 500 companies — rely on G2 every year to discover, compare, and evaluate the best B2B solutions. By integrating with G2, partners can embed trusted buyer signals, content, and software data directly into their products, helping them stand out from the competition.

We’re focused on creating a frictionless, value-driven experience that helps our partners grow. Our new ELG program offers a framework for building that ecosystem together. As part of this program, we’re also launching our Developer Portal, your central hub for testing and building integrations. Through the portal, partners can access our API endpoints. These provide comprehensive software datasets, including reviews, ratings, market trends, and buyer intelligence to power innovative solutions across industries. 

The power of partnership: Why become a G2 partner?

G2 partners are part of an extensive global ecosystem of technology leaders, agencies, and solution experts who partner with G2 to unlock buyer trust, deliver actionable insights, and accelerate growth for customers. Whether you build with G2, deliver bespoke solutions, or provide strategic services, the G2 Partner Program helps you scale faster, win more customers, and create measurable results.

Joining the partner program helps in:

• Putting authentic reviews and buyer signals at the center of your story
• Turning integrations and shared customers into new revenue streams
• Unlocking resources, co-marketing, and go-to-market support at scale

Buyers are already relying on reviews in AI search and across the web. Join the G2 Partner Program to ensure your brand shows up with the proof that matters most.

With this new program, partners will benefit from:

• Global visibility: Position your brand alongside the world’s most trusted software marketplace.
• Ecosystem growth: Drive adoption and revenue through shared customer engagement.
• Insight advantage: Harness real-time buyer intent, review data, and category trends to drive informed decisions.
• Scalable collaboration: Unlock access to resources, co-marketing, and co-selling opportunities.

This framework is built to help partners - whether they are building new integrations or providing strategic services - scale faster, win more customers, and see measurable results.

Ready to grow with G2?

If you’re building integrations or delivering services that help companies win with G2, join our partner program and unlock the power of the world’s most trusted B2B marketplace.

Learn even more about the G2 Partner Program and unlock growth built on buyer trust and give your customers more value with access to the largest collection of software reviews and insights anywhere. 

Are you a technology leader, agency, or solution expert ready to grow with G2? Learn more and apply to G2’s new Ecosystem-Led Growth Partner Program here.