Customer reviews are the foundation of software buying decisions, and as the world's largest and most trusted software marketplace, G2 connects millions of buyers with verified user reviews that drive confident purchasing decisions.
To help software companies grow their review presence, we're excited to introduce Review Managed Services. This new solution makes the most of G2's expertise to handle every aspect of review generation, from strategic planning to campaign execution — allowing vendors to build credibility and visibility while focusing on what matters most: their core business.
Why reviews matter more than ever in the age of AI
Google's algorithm updates, paired with the rise of AI, are driving software buyers to discover and evaluate solutions in a whole new way. Even with these evolving market dynamics, G2 continues to lead the software review ecosystem.
With these algorithm updates and AI search taking center stage, sellers getting found by their ICP is more important than ever. Thanks to G2’s approach to traffic generation, robust SEO strategy, and nimble AI best practice leadership, we’re still bringing 100 million buyers to sellers annually.
With our marketplace featuring over 3 million reviews, more than 2,000 software and services categories, over 180,000 products and services, more than 150,000 vendors, and review syndication to leading marketplaces like Azure and AWS, G2 really is everywhere throughout the software buying journey.
In fact, according to our 2025 Buyer Behavior Report, buyers at enterprise firms are turning to software reviews and AI answer engines to save time when looking for software. They value the peer insights they get from reviews, making G2 a trusted resource for buyer-generated insights that help teams confidently narrow down choices.
Driving business growth through strategic G2 review collection
Driving reviews to your G2 Profile not only builds trust in the market, but also drives credibility in sales and marketing, so you can stay relevant and beat out competitors. Since we crossed the threshold to 3 million reviews, our goal remains: continue expanding diverse feedback, deepen insights across emerging software categories, and create even more personalized experiences that connect buyers with their ideal solutions.
To empower sellers to collect reviews based on the strategy that suits them most, we’ve developed streamlined review collection processes in email, in-app, on websites, and now services.
Review Managed Services and the benefits for customers
With Review Managed Services, G2 leverages years of review collection expertise to handle the end-to-end process of outreach, collection, and optimization, so software companies can focus on strategy while boosting credibility, visibility, and performance in G2 Reports.
Wondering how this service is different from running your own campaign? Let’s break it down.
- Proven success, now built to scale: We spent over a year refining the offering with a subset of customers to ensure our greater customer base could reap the benefits of hands-free reviews.
- Streamlined strategy built just for you: We know there is no one-size-fits-all approach for review collection. While some companies have limited resources, others have data-sharing constraints. Some customers have even been maximizing in-app and email campaigns, but are looking for an extra boost in collection. This service solves for it all, without hiring extra headcount.
- Unlock growth while saving time: With consistent reviews, you are not only building your brand on G2 but also opening the opportunity to make sure you stand out wherever your buyers may be, whether they are searching on Google, LLMs, or one of our syndicated marketplaces like Azure or AWS. Better yet, you can increase pipeline and protect customer revenue by utilizing the highlights and feedback from your users.
How Review Managed Services works:
- Selection: You and your G2 account team select the package that aligns best with your goals and budget
- Collection: Review Managed Services experts execute, monitor, and optimize review campaigns.
- Results: Receive reviews in your target demo and stand out from competitors with increased reviews.
Get started today!
If you and your team have struggled with review collection success, or you just don’t have the time or resources to run campaigns, we’ve designed the Review Managed Services program for you. It’s made for customers who want to get the most out of their G2 investment but aren’t able to prioritize review generation.
Let us handle everything for you, from strategy to outreach and incentives, and even optimization, and you’ll see a steady flow of high-quality reviews that deliver real results, ensuring you get the most value out of your G2 partnership.
We believe the best way to build trust and reputation is by leaning into an authentic customer voice—and it all starts with a review. With Review Managed Services now available, reviews without requiring data, integrations, or internal resources are just a few steps away.
Review Managed Services is now available for all G2 customers. If you’re looking for a way to streamline your review collection and gain valuable insights quickly, this is for you. Let’s chat!
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by Rachel R.
by Rachel Bentley
