G2 Powers Microsoft Marketplace Listings with Authentic, Verified Peer Reviews

May 16, 2022

At G2, our partnerships are extremely meaningful to us. As we grow and strengthen our ecosystem, we continue to look for new ways to benefit both software buyers and sellers. We even recently introduced the G2 Partner Hub to help companies further maximize their software stack investment.

And today, we’re announcing our G2 Syndication partnership with Microsoft – Azure, AppSource, and Microsoft Portal experience – will now feature G2 reviews and star ratings in every ISV listing that also has a G2 profile.

For software vendors, this means they can now gain even more value out of their Microsoft relationship, reaching new audiences to

  • Provide a robust understanding of user sentiment
  • Build trust and engagement with Microsoft buyers
  • Increase conversion and product adoption through the voice of the customer

Elaborating on the benefit of this partnership, G2’s Chief Revenue Office Mike Weir, notes:, “Partner marketplaces and app directories like Microsoft’s are able to tap into G2’s 1.6M+ verified, authentic, third-party reviews amongst 125,000+ software and services solutions. Ultimately, by supplementing a Microsoft listing with authentic user reviews, software vendors can build greater credibility with their desired audience, leading to pipeline, and conversion on their offering. And the proof is in the pudding: we’ve found that showcasing G2’s star ratings, reviews, and additional content can drive up to a 14% lift in conversion!”

Additionally, syndicating existing G2 reviews helps to maintain consistent and effective moderation and authenticity processes throughout what we call the ‘G2 Trust Process.’ Leading the industry, the process is powered by a unique combination of proprietary algorithms and 100% human moderation from G2’s 50+ (and counting) person Data & Research team.

Review collection is part art and part science. It’s a difficult process to get right, especially in B2B tech. That’s why even today, review solicitation can be largely manual -- and if done incorrectly, leads to poor response rates and customer experience. This makes review collection for one site hard enough. But considering that many tech solutions on G2 are also found on other marketplaces, it makes ensuring products have a significant quantity of reviews everywhere across the web almost impossible.

With G2 reviews being syndicated to Microsoft Marketplaces, software sellers can have confidence that they’re turning their Microsoft listing into a one-stop shop for research, comparison, and decision. At the same time, they can trust that their listings are powered with real, verified user feedback from the world’s largest and most trusted software marketplace. Now, software vendors can be where their customers are, serving up engaging content – all without the need to replicate or create new work. Work smarter, not harder, with G2 and Microsoft.

G2 Powers Microsoft Marketplace Listings with Authentic, Verified Peer Reviews Announcing our G2 Syndication partnership with Microsoft – Azure, AppSource, and Microsoft Portal experience. https://learn.g2.com/hubfs/syndication-microsoft-blog-featured-image@2x.png
Brittany Wroblewski Brittany is Director of Partnerships at G2, based in the Chicago headquarters. She is a Chicago native and a proud University of Illinois alum! https://learn.g2crowd.com/hubfs/Brittany%20Headshot.png https://www.linkedin.com/in/brittanycurtis/