G2 to Display Authentic User Reviews in AWS Marketplace

November 20, 2019

Today we’re announcing that G2.com will syndicate user reviews in AWS Marketplace.  AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that makes it easy for customers to find, test, buy, and deploy software that runs on AWS. This engagement with Amazon Web Services (AWS) builds on both an existing relationship with G2, and our companies’ shared value of putting customers first -- always.

Review syndication from G2 to AWS Marketplace now helps thousands of customers view authentic G2 reviews to help make better software buying decisions for their businesses.

About AWS Marketplace

AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that makes it easy to find, test, buy, and deploy software runs on AWS. Today, 4,800+ products appear in AWS Marketplace from over 1,400 Independent Software Vendors (ISVs); and review syndication from G2 shows more than 20,000 authentic reviews to the 230,000+ AWS Marketplace customers every month.

At G2, where we’re on a mission to revolutionize the way businesses discover, buy, and manage software technology and services.


G2 reviews are trusted by technology buyers and vendors alike

With 20,000 G2 reviews now available in AWS Marketplace, software buyers and customers can turn to validated user reviews from software users to make the right technology decisions for their business -- the first time around.

That said, we know that product reviews can only help buyers when they’re real and trusted. That’s why we’ve spent nearly a decade honing our moderation and authenticity processes, to ensure every G2 review is authentic and:

  1. Left by a verified human, at a verified company, who uses the software
  2. Is not ‘paid for’ or influenced by a software vendor

This is incredibly important to both technology buyers and vendors, and a big reason why companies chose us to collaborate on reviews to enhance their customer experience.


Teaming up to stay ‘customer obsessed’

AWS famously lists ‘Customer Obsession’ at the top of its fourteen Leadership Principles. Which ultimately, is why the company that popularized online reviews, is collaborating with us.

By enabling review syndication from G2, AWS again demonstrates their customer-first principle by ensuring that visitors to AWS Marketplace can make better decisions with authentic consumer voice, everywhere. We’re proud to be enlisted by AWS Marketplace and stay ‘customer obsessed’ together; by providing customers with the right experience to help them reach their full potential.