Recognizing GTM Excellence: The GTM Awards from Pavilion + G2

July 17, 2023

Earlier this year, we launched GTM Innovators, a series where I sit down with industry leaders and experts, striving to answer one question: “How can B2B organizations create a unified go-to-market (GTM)?” As a current CRO and former marketer working daily to align Sales and Marketing, it’s an understatement to say I’m passionate about effective GTM strategies. 

This is why I’m truly excited to share the launch of the GTM Awards – a new awards program we’re partnering on with Pavilion (the 10,000+ member international community of GTM leaders!). 

Introducing the GTM Awards from Pavilion + G2

The GTM Awards are an industry-wide recognition program designed to celebrate and honor outstanding GTM leaders across B2B SaaS. These awards recognize individuals and companies that have demonstrated exceptional skills, achievements, and contributions in sales, marketing, customer success, operations, CEO/founder roles, as well as investors. 

Award categories include those for: 


  • CRO of the Year
  • CRO Lifetime Achievement Award
  • Startup CRO of the Year


  • CMO of the Year
  • CMO Lifetime Achievement Award
  • Startup CMO of the Year

Customer Success:

  • CCO of the Year
  • CCO Lifetime Achievement Award
  • Startup CCO of the Year


  • CEO of the Year
  • CEO Lifetime Achievement Award
  • Startup CEO of the Year


  • GTM Innovator Award
  • Category Creator Award
  • Hypergrowth Award
  • Campaign of the Year


  • Venture Capital Investor of the Year
  • Growth Equity Investor of the Year
  • Seed Stage Investor of the Year

What makes a winning entry

I’m proud to join the GTM Awards judging panel alongside: Sam Jacobs, Founder & CEO, Pavilion; Jacco van der Kooij, Founder, Winning by Design; Sangram Vajre, CEO, GTM Partners; and Lisa Sharapata, CMO, Arbinger Institute

We look forward to carefully reading all the nominations, which will be evaluated based on the following criteria:

  • Impact: The nominee's impact on the go-to-market strategy and execution of their company
  • Innovation: The nominee's use of innovative go-to-market strategies 
  • Creativity: The nominee's creativity and originality in their go-to-market approach 
  • Results: The nominee's ability to achieve measurable results through their go-to-market efforts

Join the conversation and nominate a company or individual for a GTM Award!

Follow along with the GTM Awards on social media by following G2 and Pavilion, as well as the #GTMAwards hashtag. 

Nominations close August 15th, so be sure to enter by then! We look forward to celebrating GTM excellence together. For more information, visit

Recognizing GTM Excellence: The GTM Awards from Pavilion + G2 The GTM Awards presented by Pavilion and G2 are an industry-wide recognition program designed to celebrate and honor outstanding GTM leaders across B2B SaaS.
Mike Weir Mike Weir is G2’s former Chief Revenue Officer and current advisor. Before G2, Mike spent eight years at LinkedIn, where he shaped Go-To-Market strategy and customer support for the Technology vertical, which helped LinkedIn Marketing Solutions become an industry-leading partner to the tech industry. Before LinkedIn, Mike led Marketing teams at technology companies which provides him a unique perspective as a Marketing & Sales Executive with 20 years in the technology industry. He is passionate about advancing the tech industry’s ROI measurement to show business impact and is a champion of driving Marketing & Sales alignment.