Earlier this year, we launched GTM Innovators, a series where I sit down with industry leaders and experts, striving to answer one question: “How can B2B organizations create a unified go-to-market (GTM)?” As a current CRO and former marketer working daily to align Sales and Marketing, it’s an understatement to say I’m passionate about effective GTM strategies.
This is why I’m truly excited to share the launch of the GTM Awards – a new awards program we’re partnering on with Pavilion (the 10,000+ member international community of GTM leaders!).
Introducing the GTM Awards from Pavilion + G2
The GTM Awards are an industry-wide recognition program designed to celebrate and honor outstanding GTM leaders across B2B SaaS. These awards recognize individuals and companies that have demonstrated exceptional skills, achievements, and contributions in sales, marketing, customer success, operations, CEO/founder roles, as well as investors.