Each year, I look forward to the release of our annual Best Software Awards at G2 as our own sort of holiday. There’s anticipation, there’s celebration, and yes, there are Times Square billboards too.
And today, in its seventh year running, is that day for our 2023 award winners to be revealed. You can dig into all 30 lists here. A few are new this year – ranking the best software companies in the UK, France, and Germany, plus a persona-based list for best products for professionals in customer service.
Hundreds of winners may seem like a lot, but when you put it into perspective that there are 145,000+ software products & services and 115,000+ companies listed on G2, that’s pretty special. These awards are also not just from G2, but they’re rooted in real feedback from real customers. Winners are determined from our proprietary algorithm based on verified user reviews and publicly available market presence data.
So not only is it competitive to win a Best Software Award, but you can also have the confidence in the objectivity and credibility of the results. Without further ado, let’s take a look at some of the overall winners and a few of the top trends.
Top ranked global software companies (mostly) retain their dominance
HubSpot moves into the #1 spot for global software companies, swapping spots with Microsoft, which is ranked second this year. While most of the top 10 players are repeats from last year (with some shifts), two notable companies featured are Smartsheet and Salesforce, which placed 24th and 25th respectively last year.
Best software products, however, see major shake-ups from 2022
Of the top 10 best software products, nine were not among the top 10 last year and three of them didn’t appear in the top 100. Zendesk Support Suite moves from 10th to first, Freshping accelerates from 59th to second, and HubSpot Marketing Hub lands in the third place spot after ranking 20th last year.
It’s also worth noting that while there are many software categories represented among the top product winners, employee experience and customer experience are two areas that rise to the top – as products in marketing, HR, commerce, customer service, internal collaboration, and more are recognized.
AI tools sweep top 3 fastest-growing products
Beyond seeing who is the best of the best on their respective lists, we like to see which products saw the most growth too – based on G2's Momentum algorithm, normalized across categories. With ChatGPT bringing the hype around AI to the masses, it’s timely that five of the top 10 fastest software products this year – including the top three – are AI tools.
Now, let’s celebrate & inform our buying decisions for 2023
If you’re a software company that’s received a Best Software Award this year, I hope you’re celebrating and touting your ranking. If you’re a software buyer looking for the best tools to help you do your best, please use these lists (as well as other resources in our marketplace) to inform your purchasing decisions for the year ahead.