G2’s Spring 2025 Reports: The Movers, Shakers, & Trends Across 25,000+ Reports

Nothing says “Spring has sprung” quite like flowers starting to bloom, birds chirping in the morning, and raindrops hitting your window - and the pollen, yes, the pollen.

So now that it’s time to get out your rain boots and allergy medicine, that must mean that G2’s Spring 2025 Reports have arrived! The thousands of quarterly Market Reports feature rankings of software products and services based on the latest data. Discover the tools right for your business — filtering by category, geographic region, company, segment, and report type  — available with a quick, free log-in to my.g2.com. 

Over the last quarter, we’ve added roughly 2% more reports, totaling 25,244! Even with all of these brand new G2 Spring 2025 Reports, only 4% of the software and services on G2 received a Leader badge. 

We love to celebrate the G2 Leaders who have earned a coveted spot in the top right quadrant of our reports and to congratulate all vendors featured in our report this season. Whether you’re an emerging name in your category, an established player in the game, someone expanding into new categories, or excited to improve your prior rankings – we’re thrilled to feature you in our reports.

Let’s dive right into which vendors and products won big in Spring 2025 and the other trends we’ve seen over the past quarter.

Software Companies and Products on G2 with the Most Reports

The top 10 companies with the most reports remained intact from last season, but we want to highlight that SAP moved from the sixth to the fifth spot. Additionally, Google appears in 52 more reports than last quarter, while Adobe also gained an impressive 155 more report mentions!

Regarding the top 10 products with the most G2 reports, ClickUp continues to hold its number one spot with 1,423 reports across 30 categories – compared to 1,416 in our Winter 2025 Reports.

Also worth highlighting is Zoom Workplace’s move from the number 10 spot to number seven this quarter! Semrush also had impressive movement, jumping from number six last quarter to number four.

Companies and Products With Most #1 Rankings and Highest G2 Scores

Let’s move along to see who secured the most #1 report rankings and highest G2 Scores. Starting with companies achieving the most #1 rankings, most maintained their spots from last quarter, although Miro is a new entrant with 202 top rankings!

Google has once again claimed the number one spot, while Canva earned 17 more number one rankings than it did last season.

When it comes to products with the most #1 rankings, Google Workspace moved into the top spot with 336 number one reports. Rippling and Miro also joined the top 10 list with 248 and 201 reports, respectively.

Let’s now take a look at top performances by G2 Score, based on reviews gathered from our user community and data aggregated from online sources and social networks. We apply a unique algorithm to this data to calculate the customer Satisfaction and Market Presence scores in real time.

A big shout out to Procore Technologies, who despite not placing in the top 10 last quarter, reigns supreme in our number one spot for Top Companies by G2 Score this quarter. Jungle Scout was also not on this top 10 list for Winter Reports, despite snagging the second spot for Spring.

Another newcomer on this list is Appfolio, with a score of 82.27.

There’s been some shuffling around of our best products by G2 Score, but Grammarly and Adobe Photoshop both held on to their spots from last quarter.

Western Computer jumped from our fifth spot to number three this quarter, while Amazon Augmented AI and Adobe Illustrator are newcomers to this list.

The Most Improved Products This Season

While we love to celebrate top performers, we want to share some praise for the most improved products over the past quarter. A big congratulations to supernormal for earning the #1 spot for our most improved products, jumping 175 spots in our Video Conferencing category. Constant Contact Advanced Automation and Jibble round out the top 11, with rank change tie of 85 spots in their respective categories.

 Several products grew enough over the last three months to move into the #1 spot in their respective categories. Regarding the most improved #1 ranked products, big congratulations to MigrationWiz for seeing the most significant leap, jumping from the 36th spot to number one in the Cloud Migration category.

Zendesk Support Suite also deserves a shout-out, making the list an impressive three times for their upward movement in three separate categories.

The Categories Growing and Emerging on G2

There are over 2,000 software and service categories on G2 – with 1,271 represented in our Spring 2025 reports.

Of those categories, DevOps saw the most product growth, moving to the coveted number one spot this quarter with 27 products added. E-Commerce held this top honor in our Winter Reports.

Now, let’s dive into the categories on G2 that feature a Grid® Report for the first time. As mentioned earlier, not all categories on G2 are reflected in reports. We first need to make sure there is enough data to support the analysis and ranking for quarterly reports. According to our G2 Methodology, a software or service category becomes eligible for a Grid® Report when it has at least six products with over 10 reviews and over 150 reviews overall.

These are the 12 new report-ready categories this quarter.

• Martial Arts – These tools provide dojos and other martial arts gyms with the ability to run their business efficiently. These tools are primarily used by business owners to streamline bookkeeping and scheduling while also making it easy for students to sign up and pay for classes.

• Data Breach Notification – In the event of a breach, this type of software helps companies document the breach, report to supervisory authorities as required by law, and notify impacted individuals. These tools automate and operationalize the data breach notification process to adhere to strict data disclosure law and timelines, which in some instances can be as few as 72 hours.

• Employee Identity Theft Protection – This type of software helps businesses provide their employees with comprehensive identity theft protection. Companies often offer this service to employees as part of their corporate benefits package. These tools monitor employees’ personal information, including social security numbers, medical information, phone numbers, and other personally identifiable information (PII).

• Earned Value Management (EVM) – EVM software helps companies monitor the performance of complex and costly projects by defining a baseline for performance, which is then used to monitor the earned value (or the business value generated by projects). EVM is used mostly by project managers and project management officers but can also benefit any decision-makers involved in the project.

• Data Clean Room – These tools are used for privacy-compliant, sensitive data collaboration and do not share data. Data clean room software joins sensitive datasets for analysis and controls what happens to that data, by whom, and what results each party can extract from this analysis.

• Data as a Service (DaaS) – DaaS software is a collection of various tools that use cloud-based networks and work to manage data. These providers provision data from various sources and through APIs. DaaS architecture can also include technologies like data virtualization and data cataloging.

• Real-time Analytic Database – Real-time analytic or streaming databases are designed to process and analyze high volumes of data in near real time and generate updates immediately for any queries registered, helping companies make data-driven decisions. These tools help data science teams combine past and present data for predictive analytics.

• Software Supply Chain Security Tools – These tools provide automated and continuous monitoring of various components and stages of the software development process. This includes analyzing the source code, identifying potential security risks, scanning for malicious code, and verifying the authenticity of third-party components and dependencies.

• Cloud Infrastructure Entitlement Management (CIEM) – CIEM software, sometimes referred to as cloud permissions management software, is a security solution that manages user privileges or "entitlements" in cloud environments. These tools control access to applications, infrastructure, and resources in the cloud environment using the principle of least privileges (POLP).

• Carbon Accounting – This type of software helps companies track carbon emissions and implement programs to reduce them through decarbonization. Businesses use these tools to improve their environmental protection initiatives and demonstrate their efficiency to interested parties like investors, partners, government agencies, NGOs, and the public.

• Global Hiring Services – Also known as international hiring services, these tools help companies hire workers in multiple countries by enabling organizations to employ workers legally in various locations without having to establish their own legal entity in those countries. 

• Text Expanders – This type of software improves worker productivity by automatically inserting sections of text through predetermined shortcuts like abbreviations and programmed keystrokes. The tool is best used by employees who are expected to perform repetitive tasks while typing.

Promote your report rankings (and get ready for next season!) 🥳

To everyone recognized in our Spring 2025 reports – congratulations! Now it’s time for the fun part – celebrating your achievements! Share your badges on social media and publish your report rankings using our handy announcement templates. Don’t forget to tag @G2 on LinkedIn and @g2dotcom on Instagram and X. 

See you next season for Summer Reports, releasing June 24th! In the meantime learn more about our Reports to increase your rankings and likelihood of being included.