The tell-tale signs of the season have arrived: snow (well, maybe not here in Atlanta), hot cocoa, warm...
If you follow marketing technology, then you’re familiar with the Martech Map (or “supergraphic” as it’s...
It would be quite the understatement to say that the global economy has had its ups and downs the last...
Every B2B software brand is constantly seeking out the best approach to retain, upsell, and acquire...
A 2018 ComputerWeekly.com article declared that “software suites will dominate the business applications...
It’s hard to believe another season has flown by. If the sudden influx of pumpkin spice and apple cider...
I’m a big believer in the power of buyer intent data. To have insights into who is actually in-market...
It’s hard to believe a whole year has passed since we announced our G2 2021 Software Buyer Behavior...
Despite the economic headwinds seen this year, the B2B industry is still spending. But, there’s a closer...