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News

New Categories Introduced to G2 in September 2025

The business technology industry is shifting faster than ever. New B2B technology markets are emerging...

by Emily Malis Greathouse

Innovation Update

G2 Innovations Help Software Companies Build Brand Visibility in the AI Search Era

AI has completely disrupted the B2B buying journey, and it’s time for software companies to adapt. This...

by Godard Abel

News

G2 and Profound Partnership Powers B2B Software Companies’ AEO and AI Search Marketing Strategies

Over the past several years, we’ve observed a rise in self-serve research from B2B software buyers. Now,...

by Godard Abel

News

G2’s Fall Reports: Harvesting the Top Trends Across 26,200+ Reports

The humidity is retreating, the air finally feels a little brisk – which can only mean one thing…Autumn...

by Palmer Houchins

News

New Categories Introduced to G2 in August 2025

At G2, our mission is to help buyers discover, compare, and select the software solution that meets...

by Emily Malis Greathouse

Data Solutions

G2 Data Solutions’ Market Movers in Travel Management Software

Today, we’re back with our latest installment of Market Movers to reveal which products are making moves...

by Noor Hamouda

Data Solutions

G2 Data Solutions’ Market Movers in AI SDR Software

Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...

by Noor Hamouda

News

G2 and Futurum: Powering Smarter Software Choices with Integrated Data

At G2, we're constantly striving to empower businesses with the most trusted data to make informed...

by Christine Li

News

New Categories Introduced to G2 in July 2025

As the software landscape continues to evolve, G2’s Market Research team is continuously researching,...

by Emily Malis Greathouse

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