G2 Winter 2023 Reports: The Top Software Companies, Products, & Categories
The tell-tale signs of the season have arrived: snow (well, maybe not here in Atlanta), hot cocoa, warm...
by Palmer Houchins
A Revamped Martech Map, Powered in Part by G2
If you follow marketing technology, then you’re familiar with the Martech Map (or “supergraphic” as it’s...
by Palmer Houchins
Six G2 Buyer Intent Insights in GTM Partners’ Economic Impact Study
It would be quite the understatement to say that the global economy has had its ups and downs the last...
by Laura Horton
Introducing G2 Market Intelligence: A Live Data Hub Informing Smarter Go-to-Market Decisions
Every B2B software brand is constantly seeking out the best approach to retain, upsell, and acquire...
by Sara Rossio
G2 Introduces Product Suites: The One-Stop Shop for Software Sellers’ Suite, Platform, and Cloud Offerings
A 2018 ComputerWeekly.com article declared that “software suites will dominate the business applications...
by Rachel G
G2 Fall 2022 Reports: Insights Gleaned from 13,057 Software Products
It’s hard to believe another season has flown by. If the sudden influx of pumpkin spice and apple cider...
by Palmer Houchins
G2 + ZoomInfo Integration = Game–Changer for Sales and Marketing Teams
I’m a big believer in the power of buyer intent data. To have insights into who is actually in-market...
by Mike Weir
3 Top Trends from G2’s 2022 Software Buyer Behavior Report
It’s hard to believe a whole year has passed since we announced our G2 2021 Software Buyer Behavior...
by Amanda Malko
G2's Software Marketplace Data Powers GTM Partners' Comprehensive Guide to Go-to-Market
Despite the economic headwinds seen this year, the B2B industry is still spending. But, there’s a closer...